Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Tito Jackson, brother of Michael Jackson and co-founder of Jackson 5, dead at 70, sons say
Tito Jackson, brother of the late Michael Jackson and co-founder of the Jackson 5, has died. He was 70 years old.
His family made the stunning announcement Sunday.
“It’s with heavy hearts that we announce that our beloved father, Rock & Roll Hall of Famer Tito Jackson is no longer with us,” Tito’s sons TJ, Taj and Taryll said in a statement on Instagram. “We are shocked, saddened and heartbroken.”
While an official cause of death has yet to be determined, Steve Manning, former Jackson family manager, told Entertainment Tonight, he believed the pop icon died of a heart attack while driving from New Mexico to Oklahoma on Sunday.
Tito, born Toriano Adaryll “Tito” Jackson in October 1953 and the third of 10 children, was the least-heard member of the Jackson 5 as he was a backup singer and played guitar for the group, while his brothers Jackie, Tito, Jermaine, Marlon, and Michael were more prominently featured.
During their time as the Jackson 5, the family produced several No. 1 hits in the 1970s including “ABC,” “I Want You Back,” and “I’ll Be There.” They were inducted into the Rock & Roll Hall of Fame in 1997.
Tito was last seen in Munich, Germany, on September 9, prior to a scheduled performance with his brothers Jackie and Marlon Jackson. The trio have two more performances left on their 2024 tour, however it’s unclear how The Jacksons will handle the upcoming shows.
“Some of you may know him as Tito Jackson from the legendary Jackson 5, some may know him as ‘Coach Tito’ or some know him as ‘Poppa T.’ Nevertheless, he will be missed tremendously. It will forever be ‘Tito Time’ for us. Please remember to do what our father always preached and that is ‘Love One Another.’ We love you Pops,” his sons wrote on their own music group’s Instagram page.
It is devastating to hear the news about Tito Jackson. May he rest in peace, and may his family find comfort in knowing that so many people are thinking of them during this extremely difficult time.
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