Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
When this Teen Daughter Leaves Mother in Favor of Cheating Father
The course of one woman’s life took a sharp turn when she entered into marriage with a wealthy man, believing he would be a blessing to her family. Sharing her story on Reddit, she recounted his acts of generosity, from lavishing expensive gifts upon her parents to settling her sister’s credit card debts and securing a lucrative job for her brother at a prestigious firm. Despite his infidelity, her husband remained faithful to her, garnering admiration from her in-laws for his unwavering support during tough times.
The first crack in their marriage surfaced soon after the birth of their daughter, Kelly. Faced with the dilemma of leaving her husband, she sought counsel from loved ones, yet found herself unable to take decisive action, convincing herself that his infidelity stemmed from her perceived inadequacies as a wife during pregnancy. The second instance of betrayal occurred when Kelly was around 12 years old, prompting her mother to seriously consider divorce.
Despite her resolve to end the marriage, familial pressures, fueled by a desire to avoid scandal, weighed heavily against her. Reluctantly, she proceeded with the divorce, though custody battles left her without Kelly by her side, despite receiving alimony and a fair settlement.
Painted as the antagonist by her in-laws and parents, she faced an uphill battle to maintain a connection with her daughter. Only her steadfast friend Tina provided solace and support through the ordeal, serving as both confidante and anchor during tumultuous times.
Though she extended financial support for Kelly’s education, the rift between mother and daughter persisted, exacerbated by stringent conditions outlined in her will. Kelly, however, forged her own path, pursuing an accounting degree and a successful career, distancing herself from her mother’s inheritance to assert her independence.
Life, however, has a way of reshuffling the deck. Kelly, now financially self-reliant, sought to mend bridges with her mother, especially as her father’s fortunes dwindled, leaving her college fund depleted. This unexpected turn of events led to a tentative reconciliation, with Kelly relinquishing her claim to her mother’s estate in exchange for support for her graduate studies.
In a twist of fate, Laura, the woman’s goddaughter, emerged as the primary beneficiary in her will, sparking familial discord and bitterness over the perceived injustice.
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