Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
The she-wolf visited the village seeking food, and the forester, moved by her plight, offered help. Two months later, she returned, bringing company with her
On one particularly cold day, Forester Stephen was sitting in his house enjoying a cup of tea when an unfamiliar noise caught his attention. It came from under his fence and had the unmistakable growl of a wild animal.
Curious and concerned, Stephen went outside to investigate. After a moment’s thought, he decided to bring out some frozen meat, realising that the harsh cold was making it difficult for wildlife to find food. He knew this was particularly difficult for both the animals and local families.
The wild animal’s behavior seemed strange to Stephen. Wolves usually stay in their own territory and rarely venture into human settlements unless they are driven by extreme hunger.
Soon the she-wolf began to appear frequently at Stephen’s home. The locals became increasingly agitated and criticized Stephen for his actions. They were worried about the presence of a wolf so close to the village and left their children in the safety of their homes.
Despite growing pressure from his neighbors, Stephen ignored her complaints and continued to feed the wolf, realizing that a hungry wolf could pose a greater threat to everyone.
As winter ended, the wolf’s visits stopped, much to the relief of the villagers. But Stephen missed her presence, as he had become accustomed to her visits.
Spring arrived, bringing with it the familiar howling. Stephen rushed outside to find an unexpected sight: the she-wolf had brought her two pups with her. The animals watched him quietly, and it dawned on Stephen that the meat he had provided all winter was being used to feed their young.
With the arrival of spring, the wolf pack prepared to move to a new territory to ensure that they would no longer cause trouble to the villagers. The she-wolf said goodbye to Stephen in silence and from that moment on, no more wolves were seen in the area.
If you enjoyed this story, please share it with your friends and family!
Leave a Reply