Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Former President Jimmy Carter’s Modest Lifestyle: A Reflection of His Values
James Earl Carter Jr. was raised in a loving home by his mother, a devoted nurse, and father, a prosperous businessman, after being born in the small Georgian town of Plains. His desire of serving in the military was realized at the Naval Academy, where his early education culminated.
Jimmy Carter’s life turned around in 1946 when he wed his academy sweetheart, leading to a happy family life. Choosing not to pursue a career in the Navy, he came back to Plains to take over the family business and construct a modest ranch-style home that is currently worth slightly more than $209,996. This decision demonstrated his willingness to live a modest life and forgo the financial rewards that his predecessors in office usually sought.
Unlike other past presidents like Barack Obama, Bill Clinton, and George W. Bush, who racked up millions of dollars in spending, Jimmy Carter’s post-presidential years were characterized by thrift and public service. His modest yearly taxpayer-funded expenses were significantly lower, at $456,000.
Surprisingly, Carter is frequently spotted at his neighborhood Dollar General, opting for commercial travel over private, and imparting his wisdom in Sunday school and college classrooms. His modest, grounded way of living says a lot about his morals and the satisfaction he derives from minimalism.
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