Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Catherine, Princess of Wales, Returns to Work on Special Project Amid Surgery Recovery: Details Explained
Kate Middleton has been busy with her charity work, as confirmed by a spokesperson from Kensington Palace. This comes after it was announced a few months ago that the Princess of Wales had abdominal surgery. Here’s everything we know.
Kate Middleton is back to work, albeit from home.
AA/ABACA/Abaca/East News
Following her abdominal surgery in January, the Princess of Wales took a step back from royal duties. However, she has been actively involved in overseeing a U.K. study commissioned and funded by her Royal Foundation Centre for Early Childhood. This study aimed to test the feasibility of a new baby behavior observation tool.
A spokesperson from the Palace stated to the Telegraph newspaper on March 21, «The Princess has been kept updated throughout the process.»
She must be very busy now.
AA/ABACA/Abaca/East News
The 10-month study concluded with «overwhelmingly positive» results, according to the Institute of Health Visiting, which conducted the trial. On March 21, the group reported their findings. They researched the effectiveness of the Alarm Distress Baby Scale (ADBB) and its shorter version, the m-ADBB, in evaluating infants’ social behaviors during routine health visits.
Results showed that the health workers who participated in the study rated both training programs highly and acquired «additional knowledge and skills» for explaining their observations.
Kate has always been passionate about research and philanthropy related to children, especially since she shares three kids, Prince George (10), Princess Charlotte (8), and Prince Louis (5), with her husband, Prince William. In 2021, she launched the Royal Foundation Centre for Early Childhood, building on her Early Years charitable initiative that she debuted two years earlier.
The Palace previously mentioned that Kate wouldn’t return to public duties until after Easter following her surgery in January.
GEORGE ROGERS/SIPA/East News
The Palace, which had previously stated that the princess was unlikely to resume public duties until after Easter following her surgery in January, provided a brief update amidst ongoing discussions about Kate’s recovery and activities. Despite her absence from the public eye, there have been occasional sightings, such as a couple resembling Kate and William photographed at a farm shop in Windsor on March 16.
Despite recovering from surgery, Kate Middleton remains dedicated to her charitable work, even from home. Recent sightings with William show she’s on the mend.
This latest update about Kate comes after major news and photo agencies removed an official, edited picture of her and the kids, released by Kensington Palace, citing that it did not meet their editorial standards. In response, Kate issued a rare statement, which we covered in another article.
GEORGE ROGERS/SIPA/East News
Leave a Reply