Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
What Does It Mean When You Dream of Someone Who Has Passed Away
Some people frequently remember their dreams, while others claim they never dream or at least can’t recall them.
But do dreams have any significance? While many believe dreams convey messages from unseen forces that we can’t perceive while awake, some scientists argue that dreams are merely the result of neurological processes in our brains.
Even when we’re asleep, our brains are very active. Sometimes, dreams reflect our daily experiences, while at other times, they reveal our fears. But what does it mean when we dream about someone who has passed away?
These dreams might be part of the grieving process or reflect a transition happening in our lives. According to Healthline, it’s more often the latter.
Such dreams are common during periods of change, such as starting a new job, moving to a new place, or meeting new people.
More important than the dream itself is how it makes us feel.
Rubin Naiman, a psychologist with a Ph.D. who has extensively studied sleep, explains, “Dream interpretation involves decoding the dream. It offers psychological insights and expands our consciousness.”
So, dreaming about someone who has died may be related to the changes in our lives and how those changes impact us.
“Many contemporary neuroscientists believe that during REM sleep, the brain is performing maintenance tasks and may unintentionally generate visual images, making dreams appear meaningless,” says Naiman. “On the other hand, some believe that dreaming is more profound than waking life. This view is prevalent in ‘dream cultures,’ such as among the indigenous people of Australia, who see dreaming as fundamental to our spiritual existence.”
Experts categorize these dreams into four types.
First, dreaming of a deceased person might be the brain’s way of processing grief and pain. If we had unresolved issues with the deceased, such as guilt, this could explain why they appear in our dreams. Dream analyst Lauri Loewenberg suggests that we might dream of a deceased person if we recognize their traits, like substance abuse, in ourselves. Some experts believe these dreams represent a visitation from the deceased, especially if they appear well-dressed or happy. A positive feeling from the dream may suggest the deceased person is saying “Hello.”
Regardless of our beliefs about dreams, they undeniably offer profound and meaningful insights. Dreams can provide a glimpse into our soul and our connection with those who have passed away.
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