Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Vet reveals the shocking reason you should never hug your dog
A vet has warned how a ‘hug’ can make a dog feel, and it’s not necessarily what you would expect
A vet has warned that it could be a bad idea to ‘hug’ your dog, as it could have the opposite effect on them to what us humans feel.
There’s nothing nicer than coming home from a long day at work to your furry friend scurrying as fast as they can to the door to greet you.
Your natural reaction is usually to bend down and give them a big cuddle, and whilst it might look like they’re loving every second – it might not be what they’re really feeling.
Dog experts are now warning owners to find different ways of showing their love.
According to a vet who spoke to Psychology Today, a hug can actually make a dog feel quite anxious and trapped – this is because a dog’s primary defence is to run away.
Psychologist Stanley Coren explained: “Yes, your dog may leap into your lap and kiss your face, cuddle against your neck, and beg you to rub her belly.
“But that’s not ‘hugging.’
“In my experience, many dogs don’t enjoy having a human move one or two arms around their shoulders and squeeze.
“That’s the hug we are talking about.”
Behaviour Vets author Lauren Novack believes dogs who do enjoy hugs are a complete ‘exception’, reports Daily Paws.
She said: “When dogs don’t like something and politely ask for space over and over again to no avail, they’re likely to escalate their communication to growling or biting.
“I don’t want dogs to be stressed, and I don’t want humans to get bitten. For most dogs, hugs are stressful.”
Stanley previously analysed 250 photos of dogs being given hugs, and he found that in 80% of the images, the dogs showed signs of looking stressed.
And he noted that this can be indicated by a dog lowers their ears, closing their eyes, or turning away from the source of anxiety.
And the psychologist has now revealed some much better alternatives.
He said: “The clear recommendation to come out of this research is to save your hugs for your two-footed family members and lovers.
“It is clearly better from the dog’s point of view if you express your fondness for your pet with a pat, a kind word, and maybe a treat.”
And the last thing we want to do is upset our furry babies, so we’re definitely going to take this advice on board!
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