Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Prince William receives new title from King Charles as Prince Harry arrives in the UK
The beginning of this month marked an important development for the British royal family.
Prince Harry landed in London to commemorate the 10th anniversary of the Invictus Games, and during his stay in his home country, his brother, Prince William, received a significant new honour from King Charles. The timing seemed coincidental, but yet, many saw it as a major snub to Prince Harry.
The announcement from the Palace revealed that King Charles III has appointed Prince William as the colonel-in-chief of the Army Air Corps.
“His Majesty the King will officially hand over the role of Colonel-in-Chief of the Army Air Corps to His Royal Highness the Prince of Wales,” the palace’s statement read. “In August 2023, following His Majesty’s Accession, the King was pleased to announce military appointments including that the Prince of Wales would become Colonel-in-Chief of the Army Air Corps. The role was previously held by His Majesty the King, as Prince of Wales, for 31 years.”
William’s new role places him in charge of Harry’s former unit. In 2008, Harry completed his Army Air Corps “Grading” and Pilot’s Selection Board interview, subsequently training as an Army Air Corps pilot in 2009.
“On successful completion of that Army Pilots Course, Prince Harry was selected to train on the Apache Attack Helicopter,” Harry’s official biography before he was removed from the official royal family website read. “On the same day, it was announced that Prince Harry received his provisional wings from his father.” Charles was colonel-in-chief of the Army Air Corps at the time, making the ceremony extra meaningful for Harry.
The unveiling of Prince William’s new designation emerges during a period of increased public curiosity, partly influenced by the tense rapport between Prince Harry and his father. Speculation surrounding the nature of their exchanges, or the lack thereof, during Prince Harry’s recent trip to the U.K. underscores the intricacies of royal relationships.
During Harry’s most recent visit, he and his father, King Charles, didn’t meet due to the king’s “full programme.”
However, the statement by Prince Harry added that he “hopes to see him soon.”
Despite the strained relationships with the members of the Firm, Harry expressed his happiness about returning to the UK. Regarding the party, he described it as “amazing” and commended the work of Scotty’s, emphasizing the incredible and necessary support they provide to children.
“The more opportunity you get to do these kinds of events, the more the families and kids know this place exists which is really the most important thing,” Harry said, as reported by BBC.
Please SHARE this article with your family and friends on Facebook.
Leave a Reply