Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
The Blonde Bikini Bombshell: Whatever Happened to Bo Derek?
Bo Derek is a treasured memory for children of the 1970s. She was one of the most stunning bombshells of her era, with her signature blonde hair, flaming blue eyes, and braided hairstyles that dispelled any negative connotations associated with them. Many people have been curious in her life since her brief period of stardom, like where she ended up, why she quit acting, and what her current circumstances are. Let’s see what Bo is getting up to these days.
The Early Years of Bo Derek
Mary Cathleen Collins was born in Long Beach, California, on November 20, 1956, before she became known as Bo Derek. Mary was raised by working-class parents in a typical American household. Her father worked as a sales executive, while her mother was a cosmetics artist. Mary had two areas of great interest when she was a teenager. She was first and foremost an avid horsewoman because she loved horses. She would compete in many events, proudly showcasing her talents. She also cherished acting. To improve those abilities, she decided to take acting classes.
Bo appeared in the movie Orca (1977). In this Jaws-esque film, a massive killer whale was shown biting off her leg. Her actual rise to prominence, meanwhile, was largely attributed to Blake Edwards’ 1979 picture “10.” It was at this point that her signature blond braided hair started to stand out. She didn’t go on a career of appearing in action-packed, daring movies after this one. Among them were the films “Tarzan, The Ape Man” from 1981, “Bolero” from 1984, and “Ghosts Can’t Do It” from 1990.
When Bo was just 16 years old, she met the director John Derek, who would become her husband. She was wed to Linda Evans at the time. They only started dating a few years later. But since Bo was still a minor, they had to travel to Mexico and Europe to get away from the harsh American laws.
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