Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
A Nostalgic Kitchen Gadget with Lasting Appeal
Past Events
An inexpensive yet necessary kitchen equipment that has been around since the 19th century is the citrus peeler. With the increasing availability and popularity of citrus fruits, especially in the late 1800s and early 1900s, people started looking for an easy way to peel them. The thick rinds of oranges, lemons, and other citrus fruits were easily sliced through by the early citrus peelers, which were frequently constructed of metal and had sharp hooks or blades.
As home cooking became more common around the middle of the 20th century, citrus peelers’ appearance changed. Plastic peelers were first produced by companies such as Tupperware, which gained popularity because to its robustness and user-friendliness. These peelers were more comfortable to hold since they frequently had ergonomic features. These retro peelers’ simplified, vibrant shapes became famous, capturing the inventiveness and optimism of the post-war period.
Application
The main purpose of a citrus peeler is to remove the outer rind of citrus fruits without contaminating the inner flesh. Conventional peelers frequently feature a small blade or pointed end that slices the skin, enabling sectional skin removal. A spoon-like end that lifts the peel away from the fruit is another feature on some peelers.
Citrus peelers have evolved into useful instruments over time. Although they are most frequently used to peel oranges, lemons, and grapefruits, they can also be used to peel other fruits and vegetables with comparable skins, make garnishes, and zest citrus for cooking. Professional chefs and family cooks alike love citrus peelers for their effectiveness and simplicity of use.
History
The durability and ease of use of the citrus peeler have left a lasting legacy. Old citrus peelers, particularly those from the middle of the 20th century, are now sought-after collectibles because of their nostalgic appearance and usefulness. These tools bring back memories of a bygone era when kitchen appliances were made to last and combined design and function in a way that contemporary products frequently try to imitate.
Even with the availability of contemporary kitchen appliances and peelers, the traditional style of the vintage citrus peeler is still in demand. This classic tool is still in use in kitchens all across the world, demonstrating the enduring appeal of well-designed tools. Old citrus peelers are a treasured element of culinary history, valued by collectors and foodies for their unique combination of elegance, history, and utility.
Last Words
It’s astounding to consider the lengthy and fascinating history of something as basic as a citrus peeler. These tiny gadgets, preserved by their classic style and usefulness, are more than just kitchen equipment; they are relics from our culinary history. Thus, the next time you discover one in your drawer, consider it more than simply a piece of metal or plastic—consider it a piece of history that is continuing to function, one orange peel at a time.
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