Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
My Husband Skipped Our Baby’s Gender Reveal Appointment – It Was the Last Straw and He Deserved a Lesson
As many married couples can attest, the journey towards parenthood is one that is often envisaged as being shared equally between both partners. I held a strong conviction that my pregnancy would be a time of shared joy and responsibility with my husband. I imagined us attending each prenatal appointment together, his hand in mine, as we listened to the heartbeat of our unborn child, eagerly discussing our future with excitement and tenderness. Sadly, the reality I faced was starkly different. It became increasingly apparent that my husband was more inclined to prioritize his social life and personal interests, repeatedly sidelining our important prenatal milestones. This recurring pattern of neglect ultimately pushed me to a point where I felt compelled to teach him an unforgettable lesson.
From the moment we discovered I was pregnant, it felt as if we had stepped into a dream. For years, my husband and I had looked forward to starting a family, and now, it seemed our dreams were finally coming to fruition. The news came to us during a short romantic getaway, which felt like the universe’s way of telling us that our lives were about to change for the better. We knew that the journey ahead would be fraught with challenges, but we were ready—or so I thought—to face them together.
In the early weeks, my excitement was palpable. I approached every aspect of pregnancy with a positive spirit, even the less pleasant moments like morning sickness, because I believed that having my husband’s support would make the challenges manageable. However, his lack of involvement soon became evident. It seemed he viewed the pregnancy as my sole responsibility, an ordeal I must face alone while he maintained the freedom of our pre-parenthood days.
During the first trimester, there were nights filled with discomfort and restlessness, where the cold bathroom floor became my refuge. Meanwhile, my husband slept soundly, undisturbed and seemingly oblivious to my struggles. Even a simple gesture of fetching a glass of water seemed too much to ask of him. I found myself growing resentful, feeling abandoned in what was supposed to be our shared journey. I couldn’t help but think, “If I am already doing the job of being pregnant, the least he could do was rub my feet, or help when I am dealing with the worst nausea. I mean the child is not only his when it’s born.”
Our excitement soon soured into tension and frequent arguments. I had hoped that we would at least be able to share the experience of prenatal appointments, but my husband’s attendance was sporadic. He often opted out, preferring to engage in leisure activities with his friends. His excuses were flimsy, and whenever I expressed my disappointment, he dismissed my concerns with a shrug, saying, “I’m not the one carrying the baby, why do I have to go see the doctor with you?”
The turning point came when we were scheduled to attend an appointment to learn the gender of our baby. This was a moment I had envisioned as a milestone for us as a couple, an experience that would further bond us to our child. However, at the last minute, he decided to skip the appointment to enjoy a casual meal of fish ‘n’ chips with a friend. I was devastated and furious, but I managed to keep my composure. Instead of him, my mother accompanied me, and together, we discovered that we were expecting a daughter.
Resolved to make my husband realize the significance of his absence, I planned a poignant reminder for our gender reveal party. I commissioned a cake that was outwardly ordinary, decorated with question marks. However, hidden inside was a unique twist meant to symbolize his recent choices.
At the party, surrounded by friends and family, I asked my husband to do the honors of cutting the cake. As he sliced through the cake, out poured not the traditional blue or pink hues but miniature, edible fish ‘n’ chips. The symbolism was not lost on anyone—this was the meal he had deemed more important than attending the gender reveal of his own child. The room erupted in laughter, and while the atmosphere was light, the message hit home. It was a playful yet serious reminder of what he had missed. Taking advantage of the lighthearted mood, I expressed how crucial it is for us to support each other, especially during such a transformative phase of our lives.
Following the laughter and initial surprise, I presented the real reveal—a second cake, this one intricately decorated in soft pastel colors with delicate baby footprints. Together, we cut into it, revealing a beautiful soft pink interior. The room cheered, “It’s a girl!” The joy and excitement were overwhelming, and it was clear that the message had been received.
The realization of what he had been neglecting seemed to dawn on my husband. His apology that night was heartfelt, and from that day forward, he became a more present and involved partner. He attended every subsequent appointment without fail, and his newfound commitment to our prenatal journey was unmistakable.
As we continued to prepare for the arrival of our daughter, the atmosphere in our home shifted from one of tension to one of eager anticipation. We started planning the nursery, selecting each piece of furniture with care. My husband took particular interest in building some of the furniture himself, showcasing a level of engagement that was both surprising and heartening.
The incident with the fish ‘n’ chips cake became a legendary story within our family, a humorous but poignant reminder of the importance of being present and supportive. It served not only as a lesson for my husband but also as a reminder to both of us about the significance of shared experiences and mutual support in our marriage.
Reflecting on the journey, it became clear that the challenges we faced were not merely obstacles but opportunities for growth. They strengthened our relationship, deepening our understanding and appreciation for one another. As we awaited the arrival of our daughter, we were not just preparing to be parents but also learning to be better partners to each other. This experience, though fraught with initial misunderstandings and adjustments, ultimately enriched our bond and reinforced the foundation upon which our growing family would stand.
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