Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
KEEPING HOWIE IN OUR THOUGHTS AND PRAYERS
When it comes to Howie Mandel, the first thing that comes to mind is positivism and laughter.
According to IMDb, he started his career in showbiz by pure chance. A producer noticed him during an amateur night at the Comedy Store on the L.A. Sunset Strip during a vacation after his friends convinced him to try it out.
Today, Mandel is one of the most famous names in the world of entertainment. A TV celebrity, screenwriter, actor, producer, director, entrepreneur, and popular game show panelist/host, you name it, Mandel has tried it all and proved that he’s great in all of it.
Recently, however, he decided to open up about his mental state and confessed he’s been battling anxiety, ADHD, and OCD most of his life. The truth is that no one can really assume that someone as fun as Mandel could be going through such a thing.
“I’m living in a nightmare,” he declared. ” I work to ground myself. I love what I do and have a lovely family. However, I can also experience severe sadness from which I can never recover.”
This turned even worse during the COVID-19 pandemic when we were forced into lockdown. Mandel revealed to People magazine that there was no day the thought “we would die” didn’t cross his mind. But the fact that no one from his closest surrounding was affected gave him comfort.
Although he was diagnosed in his thirties, Mandal knows he had OCD and ADHD since forever. He, however, didn’t speak of his mental state openly because he believed it would affect his career. “My first reaction was that I’ve embarrassed my family,” he admitted. “Then I realized that nobody would hire someone who wasn’t stable. Those were my concerns.”
It was comedy that helped him during the toughest times in his life.
“My coping mechanism is finding the humorous,” he declared. “If I’m not smiling, I’m probably sobbing. And I’ve still held back on how horrible and dark it actually gets. In a way, comedy saved me. I feel very much at ease on stage. And when I have nothing to do, I retreat, which is not healthy
Mandel’s goal is to help raise awareness about mental illness and break the stigma.
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