Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Shocking but Research-Proven Chia Seed Side Effects on Your Health
Chia seeds are often hailed as a superfood because they are packed with fiber, omega-3s, protein, and antioxidants. However, it is important to be aware that chia seeds can actually cause some side effects in certain situations. Here’s what you need to know before you go overboard with chia in your diet.
1. Digestive Discomfort & Bloating
Why it happens: Chia seeds contain an extremely high amount of fiber. Just 2 tablespoons of chia seeds provide over 10g of fiber. If your body is not accustomed to consuming high amounts of fiber, it can result in bloating, gas, stomach cramps, or even constipation.
Tip: Start with small amounts of chia seeds and remember to drink plenty of water to aid digestion.
2. Choking Hazard
Why it happens: Chia seeds have the ability to absorb up to 10–12 times their weight in water. If you eat them in their dry state and fail to drink enough liquid, they may swell up in your throat and pose a choking risk.
Tip: Always soak chia seeds in water or mix them into wet foods like smoothies or yogurt before consuming.
3. May Interfere with Medications
Blood Pressure & Blood Sugar Meds: Chia seeds have a natural tendency to lower blood pressure and blood sugar levels, which is generally beneficial. However, if you are already taking medication for these conditions, chia seeds’ effect may cause dizziness, weakness, or even dangerous drops in blood pressure or sugar levels.
Tip: It is important to consult your doctor before incorporating chia seeds into your diet regularly, especially in large amounts, if you are on medication.
4. Potential Allergic Reactions
Though rare, some people may experience itching, hives, swelling, or difficulty breathing after consuming chia seeds. If you notice any of these symptoms, it is essential to stop consumption immediately and seek medical advice.
5. Overconsumption Can Lead to Nutrient Imbalance
Consuming too many chia seeds may result in certain issues:
- They can block the absorption of iron or zinc.
- Excessive fiber intake from chia seeds can interfere with the absorption of other nutrients.
- Adding too much chia to every meal may lead to weight gain.
How to Enjoy Chia Seeds Safely:
- Stick to 1–2 tablespoons of chia seeds per day.
- Soak the seeds in water or mix them into liquids before consuming.
- Gradually increase your intake if you are new to high-fiber foods.
- Stay well hydrated by drinking sufficient water.
Bottom Line:
Chia seeds are undeniably healthy, but it is crucial to understand that too much of a good thing can be harmful. Listen to your body, take it slow, and use chia seeds wisely to enjoy their benefits without experiencing any side effects! 🌱💧
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