Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
This single guy raised 30 children and adopted five more; here’s how they all live now
Being a foster parent means making a change in a child’s life. These people are compassionate and caring and always ready to open their hearts and homes to minors in need of love and kindness.
Lamont Thomas from Buffalo, New York, has devoted the last 20 years of his life fostering children. Speaking to Good Morning America of the time he welcomed the first child, this amazing man says, “In the beginning, I was helping out some friends. They had lost their child to the system. I went on and got certified and became a foster parent. I haven’t stopped since.”
Believe it or not, Lamont has fostered more than 30 kids, five of which he officially adopted. So with his two biological children, Anthony and LaMonica, he became a father of seven.
The first kid Lamont adopted is Michael Thomas. He’s now 27 and recalls the time he became part of the family.
“He was my third foster home and it ended up being my forever home,” Michael said. “He [knew] my biological parents.”
“Lamont never turned [a child] away,” Michael added. “They either aged out or went back home to their own families.”
With seven kids to take care of on his own, Lamont knew he was done adopting, but then he came across a very special case that made him change his mind.
Five siblings aged 5,4,3,2 and 1, who were children of one of Lamont’s foster kids were placed in foster homes themselves. Lamont was sad the kids got to experience their parent’s fate, and his heart tore apart when he learned Zendaya, Jamel, Nakia, Major, and Michaela were separated. Not only they were taken in by four different families, but they were also in four different cities.
Sadly, that meant one thing, that they wouldn’t be raised together.
That’s when Lamont stepped in. He just couldn’t let the siblings spend their childhood without being by each other’s side so he re-certified as a foster parent and adopted all of them.
Some of his older kids had moved from the house already and had families on their own, so Lamont knew he was making the right decision as he could devote all his time to the new addition to the family.
“I was fighting to keep back the tears,” he said of his adoption day with Judge Lisa Rodwin. “Every day I think about it, my eyes swell up. All that we endured to make this happen, it was something.”
This incredible single dad was now a father of 12 children. He knew things wouldn’t be easy, but he was willing to give it a go.
“They bring new energy to me,” Lamont shared. “They’re lovable kids, very affectionate. They deserve to be raised as siblings, and that was my fight.”
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