Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
MY DAD JUST WOKE UP FROM A COMA, SAYING HE HEARD EVERYTHING IN THE HOSPITAL ROOM & EXPOSING MY WFE.
The sterile scent of the hospital room hung heavy in the air, a stark contrast to the joyous atmosphere that had filled it moments before. My father, his face pale but his eyes surprisingly alert, looked at us, a mixture of exhaustion and a strange intensity in his gaze.
“Dad,” I began, my voice trembling with emotion, “how was it? Did you have any dreams? Any… anything?”
He looked at each of us in turn, his gaze lingering on my wife, Leah, who had gone deathly pale. “Not only dreams, son,” he rasped, his voice weak but surprisingly clear. “I heard EVERYTHING that happened in this room.”
A collective gasp escaped from the assembled family members. My mother, tears streaming down her face, reached for his hand.
“Dad,” I said, my voice strained, “what do you mean?”
He turned his gaze back to me, his expression serious. “There’s something you need to know about your wife,” he said, his voice gaining strength. “Something you need to understand.”
Leah, her face ashen, tried to interject, but my father raised a frail hand to silence her. “She’s nothing at all like what we think she is,” he continued, his voice unwavering. “Once, she came here—without you.”
The room fell silent. The only sound was the rhythmic beeping of the heart monitor. Leah’s eyes, wide with fear, darted around the room.
“She came alone,” my father continued, his voice gaining strength. “She cried, she talked about… about how she was only with me for the money. She said she was relieved when I got into the accident. Said she was finally free.”
The words hung heavy in the air, each one a hammer blow to my heart. I looked at Leah, her face a mask of denial and fear. Her eyes, once filled with love and concern, now held a cold, calculating glint.
“Dad,” I whispered, my voice barely audible, “are you sure? Maybe you misheard?”
He shook his head slowly. “I heard every word, son. Every cruel word.”
The world seemed to tilt on its axis. The woman I loved, the woman I had vowed to cherish, was a stranger. A stranger who had pretended to love me, who had plotted my father’s demise.
Anger, cold and furious, surged through me. I wanted to scream, to lash out, to tear her apart. But instead, I felt a deep, suffocating sadness. The woman I had loved, the woman who had filled my life with joy, had been a lie.
Leah, her face contorted in a mixture of fear and defiance, tried to speak, but no words came out. She turned and fled from the room, her footsteps echoing down the hospital corridor.
I turned to my father, his gaze filled with a mixture of pity and regret. “I’m so sorry, son,” he whispered, his voice cracking. “I wish I could have warned you sooner.”
As I watched Leah disappear from view, I knew my life would never be the same. The trust I had placed in her, the love I had cherished, had shattered into a thousand pieces. The man who had awakened from a coma had not only saved my life but had also saved me from a lifetime of heartbreak.
The road ahead was uncertain, filled with pain and disillusionment. But I knew, deep down, that I would rebuild. I would learn to trust again, to love again. But this time, I would be wiser, more cautious. I would never again allow myself to be blinded by love, to let my guard down, to let someone else define my happiness.
The experience had left an indelible mark on me, a constant reminder of the fragility of trust, the importance of vigilance, and the enduring power of truth.
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