Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Barbra Streisand says she ‘can’t live in this country’ if this happens!!!See the first comment for the reason and the full story…
Barbra Streisand, a staple of the Hollywood glitterati, went too far out on a limb recently in her online defense of Fulton County District Attorney Fani Willis, who she claimed was the victim of a plot by conservatives to use her personal life to tarnish her public one.
Writing on X, the singer and actress said Willis is guilty of nothing more than wanting a private relationship with Nathan Wade, the subordinate prosecutor she hired in her investigation of Trump and 18 co-defendants they have charged with racketeering related to Georgia’s 2020 election results.
“How silly that the Republicans want to have Fani Willis fired. For what? Thinking a woman can’t have a private life as well as a professional one? Men do it all the time! How ridiculous is this?” Streisand said on Monday.
“Trump and his allies are attacking fans Willis the DA who is prosecuting him for attempting to overthrow the will of the voters in Georgia. She has a private relationship with one of the prosecutors. This has nothing to do with the facts of the case and Trump’s brazen attempt to pressure the Secretary of State to ‘find’ more votes for him and to put false electors in front of Congress. It is just another diversion by Trump,” she added.
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