Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
This Girl Became a Star – The ‘Product of 13 Divorces,’ Her Dad Left Her Mom for 17-Year-Old Actress
Tony Curtis and Janet Leigh were one of the biggest celebrity couples of the ’60s. However, their marriage is often remembered for the bitterness and hatred that plagued their final years together.
Hollywood is a community of glamor and style. A huge part of the flamboyant culture of the movie industry is the romance between some of its top stars.However, Tony Curtis and Janet Leigh were the true Jack and Rose of the ’60s. The couple defied all odds to be together, including staking their careers, but the end was far from perfect, and they soon got a divorce.Things progressed quickly for the couple, and they fell in love. Despite the many obstacles they faced, the couple tied the knot, and many expected things to last forever, but things went sour as quickly as they began.
After welcoming their first child, Kelly, the couple realized their love had lost its spark. Later on, they welcomed their daughter Jamie in a bid to save what was left of their union. Jamie later described herself as a “save-the-marriage baby.” However, her parents still went on to divorce despite her arrival.
Speaking of her experience with her embattled parents, Jamie said, “By the time I came along… my parents’ bond had deteriorated precipitously as their stardom grew. And like any other save-the-marriage baby, I failed.” Tony filed for divorce in 1962. Leaving his family divided.
TONY AND LEIGH’S STORY
Leigh had always had the affection of both fans and co-stars. By the time she met Tony, she was already in league with the high powers of Hollywood. Hollywood tycoon Howard Huges was one of the names backing her career. Hughes was romantically interested in Leigh, but she did not seem to share in his interest.
Her heart was already given to Tony. Both stars were seriously in love with each other and enjoyed an intense physical relationship. The duo was willing to cross any hurdle that would fight their love, even if it meant despising the people who backed their career.
Like Leigh, Tony’s love for the actress was equally tested by Universal’s huge offer of ten thousand dollars to wed co-star Piper Laurie. The union was seen as a much-needed boost for his career. However, money could not take him away from his heartthrob.
Tony became a familiar figure on most of Leigh’s film sets, and their relationship soon became public news. Universal grew more concerned over Tony’s affair with a rival actress and hoped he would side with them by marrying Laurie.
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