Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
What Catches Your Attention Right Away?
Optical illusions have long fascinated us because they draw our attention and pose intriguing questions that are occasionally left unanswered.
These arresting images not only grab our attention, but they also lead us on a deeply reflective journey that highlights the subtle differences in our perception.
Our exclusive collection of optical illusions will make you doubt who you think you are. They might share some enlightening details about your background and personality.
What catches your eye first?
This image is potent because it conveys your perspective of both the outside world and who you are. If you are the first person to notice a duck, you are probably a gregarious person who enjoys socializing. You are able to think fast, act fast, and perform effectively under duress.
If you are someone who believes that if you detect a rabbit at first, you should go for it slowly. This suggests that you would like carefully weigh your options before settling on a thought and are reluctant to commit to one.
When you want anything done right, you follow the right procedure. In addition, you are generally a more introverted person than other people. I guess I might characterize myself as an introvert. You place greater value on having a select few close friends than you do on having a vast social network.
Which is it? The Profiled Faces or the Vase?
This optical illusion was created by Danish psychologist and philosopher Edgar John Rubin to aid individuals in understanding their benefits and drawbacks. Having two faces increases your ability to notice even the smallest details and provides you with a natural understanding of a wide range of vocations.
If your attention was initially drawn to the vase, you are the type of person who tends to overlook the little things and is naturally drawn to the bigger picture.
An older man or a young woman?
One of two images may immediately register in your mind. You are a thorough examiner if you see the old man with the big nose peering down. You may find it difficult to apply your critical thinking skill because you have a tendency to overanalyze. This is primarily due to your exceptional emotional awareness and understanding.
The moment you spot the woman turning away, you get impetuous and want to get things done swiftly. You have a unique zest for life since your optimism complements your fearless demeanor.
Which woman—older or younger—do you believe she is?
Your perception of this image may change depending on your age. If you see the girl turning away, you are most likely still young. However, it appears from the older woman’s appearance that you have a great deal of life experience. A study that looked into this phenomenon was published in the academic journal Scholarly Reports.
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