Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
4 times Taylor Swift went makeup-free and looked flawless
Swifties, her devoted fan group, are well-known for her gorgeous makeup appearances in addition to her musical prowess and amorous exploits. Ever before her breakout single “Tim McGraw” reached the top of the Billboard charts in 2006, the singer has dabbled in a range of cosmetic appearances. In addition to lengthy lashes, Swift has also dabbled in pink tones, blue eyeliner, dark, smokey eyes, and cat eyes that are “sharp enough to kill a man.” Not to mention how flawlessly she’s worn every red lipstick. Have you ever pondered, though, how Taylor Swift looked by herself?
The star has openly admitted to have the reasonable but unwanted tendency of forgetting to remove her makeup, despite her appearing flawless beauty. In 2011, Swift told Allure, “I don’t always remember to remove my makeup. Alright, pretty much all the time.” The pop queen, though, appears just as stunning without makeup as she does when taking the stage at her sold-out gigs and appearing on TV.
paired with a grin
On January 22, 2019, Taylor Swift shared a carefree selfie wearing a denim jacket, lovely dirty blonde hair brushed to the side, and minimal makeup. She put a smile next to her “Cats” character, Bombalurina, with the proper hashtag, “Meow,” in the caption of the picture. Even without makeup, the celebrity had gorgeous eyes, full lips, and clear skin. With raised eyebrows and a slightly menacing appearance, this selfie radiates a dynamic feeling, which is enhanced by the absence of cosmetics.
Still, what can we say? You really are lovely.
On October 24, 2022, Taylor Swift demonstrated that makeup is not required to take a depressing photo, especially when she was announcing the release of her most current album. The musician, dressed in fairytale-inspired clothing, looked stunning without makeup, gazing off into the distance with her hair styled in a braided bun. The ad image’s description went on, “Midnight, such a famous and storied hour… This sparkling evening, I’ll be offering my personal interpretation of a well-known fable. Given the success of her “Midnights” album, this picture not only demonstrated Swift’s natural beauty but also her inner and outer brilliance.
True Swifties all know that Taylor Swift loves to look nice in sweaters, or should we say, cardigans. On October 24, 2018, the artist disclosed her love for turtlenecks—possibly more than her taste in makeup. The music diva flaunted her famous blond bangs and gorgeous blue eyes in a photo she took while sporting a black, form-fitting turtleneck. The post’s description joked, “Here we can observe an Australian swiftlet in her natural habitat, a turtleneck.” The subsequent images in the post showcase Swift experimenting in a natural Australian location, contributing to the grounded and organic vibe of the selfie.
Never go out of style
During the COVID-19 lockdowns, almost all active social media users posted at least one picture of themselves taken at home without makeup and captioned it with something about how bored they were. Following the trend, Taylor Swift shared a stunning makeup-free selfie on Instagram on April 27, 2020. She added, “Not a lot going on at the moment,” as the caption for the photo, her characteristic blond curls hanging just over her clavicle as she looked straight into the camera. Swift’s caption discussed the lockdown experience, but what really caught viewers off guard—or not—was how beautifully makeup-free Swift appeared.
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