Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
A farmer comes across military equipment hidden on his land. When he finds out who owns it, he is completely astonished
Cory, a hardworking farmer, unexpectedly inherited a difficult land due to its rugged terrain. Little did he know that this seemingly unremarkable plan concealed a secret that would change his life forever.
While exploring his new property last week, Cory came across a strange metal object that turned out to be military equipment. He took photos of his discovery and reached out to an old friend, a general, who was both amazed and unsure of what to do next.
The general’s reaction was shocking. “Cory, you must leave the area quietly,” he warned. “You were not meant to find this.” Cory was both confused and intrigued by the general’s words.
Undeterred, Cory continued his investigation, discovering bizarre objects along the way. Today’s discovery, however, exceeded all expectations: a capsule of World War II-era military equipment buried deep in his land. Cory could hardly believe what he had discovered.
He quickly took more photos and called his friend the general, who soon called back to order him to clear the site, revealing that his discovery was linked to a covert operation.
Initially baffled, Cory soon understood the significance of this revelation. He deciphered the coordinates on the device, located a place deep in the Utah woods, and felt the urge to find out the truth.
Traveling through picturesque villages and dense forests, Cory encountered unusual wildlife and eventually discovered an abandoned bunker. Inside, he found a notebook belonging to JG, the capsule’s owner, full of memories from his time as a soldier in World War II.
When Cory returned home with newfound information, he contacted JG’s family and learned that he had been missing since the war. Decades later, the family gained closure and was eventually reunited with some of his belongings.
Cory’s unexpected journey from farming to solving a World War II mystery shows how curiosity can reveal hidden stories in even the most unremarkable landscapes.
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