Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
TV Host Proudly Defends Māori Face Tattoo Against Online Trolls
Television presenter Oriini Kaipara, proudly wearing a traditional Māori face tattoo, responded gracefully to online trolls, reaffirming her cultural pride and identity.
Kaipara, a trailblazing 41-year-old newsreader for New Zealand’s Newshub, made history as the first person to deliver a primetime news bulletin while wearing the moko kauae, a significant cultural symbol worn by Māori women. The moko kauae, traditionally placed on the lips and chin, reflects a woman’s heritage, status, leadership, and familial connections within the Māori community, the indigenous Polynesian people of New Zealand.
Despite the praise Kaipara has received, one viewer named David expressed his displeasure through an email to Newshub. According to the Daily Mail, David’s message criticized Kaipara’s appearance, calling her moko “offensive and aggressive looking” and dismissing her use of the Māori language as “incoherent.”
Rather than ignoring the remarks, Kaipara confronted them head-on. She shared the email exchange on her Instagram story, handling the situation with grace and dignity. In her response to David, Kaipara pointed out that his complaints were based on personal preferences about appearance and corrected his misspelling of the word “moko.” She made it clear that moko kauae represents no threat, and such expressions of cultural pride do not deserve intolerance or discrimination.
“We mean no harm or ill intent,” Kaipara wrote. “Neither do we deserve to be treated with such disregard.” She added a sharp rebuke, telling David to hold off on expressing his “cultural ignorance and bias” until a time more suited to such views—“ideally the 1800s.”
Despite this negative comment, Kaipara emphasized that most responses to her are positive, and trolls like David are the exception. In an interview with the New Zealand Herald following the incident, Kaipara spoke about the importance of having more Māori advocates in prominent positions. “The fact that my existence triggers some people is testament to why we need more Māori advocates in key roles across every sector,” she said.
Kaipara’s composed response serves as a powerful reminder of the importance of cultural pride and resilience. Her actions inspire others to embrace their identities with confidence and stand up against prejudice.
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