Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
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As the 2024 election looms closer, former President Donald Trump appears to have soIidified his position as the frontrunner on the Republican side of the contest.
Despite ongoing efforts from the left, Trump’s popularity and poll numbers have surged, especially among minorities, posing a significant challenge for Democrats.
Incumbent President Joe Biden faces competition from third-party candidate Robert Kennedy Jr., and there are widespread rumors about potential repIacements for Biden on the Democratic ticket. Concerns about Biden’s age and declining mental state persist, coupled with a lack of strong contenders within the Democratic Party.
Speculation has swirled around California Governor Gavin Newsom and Vice President Kamala Harris as potential candidates, although both are perceived as underperforming. Unless an unexpected bid emerges from figures like Michelle Obama, the Democratic Party faces limited options.
This sets the stage for a probable showdown between Biden and Trump in 2024. Anticipating a worst-case scenario for Democrats, with Trump securing another term, some Hollywood celebrities have already begun discussing the possibiIity of leaving the country.
Notably, in 2016, several Hollywood liberals vowed to leave the country if Trump won, but none followed through. Nevertheless, similar threats have resurfaced for the 2024 election.
Barbara Streisand recently reiterated her intention to leave the country if Trump were to win again. During an interview promoting her autobiography, Streisand stated, ‘I will move. I can’t live in this country if he became president.’ However, whether such promises will materiaIize remains to be seen.”
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