Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
MY LITTLE DAUGHTER ANSWERED MY HUSBAND’S PHONE AND FORGOT TO HANG UP — THEN I OVERHEARD A WOMAN’S VOICE SAYING “DADDY AND I HAVE LOTS OF SECRETS”
The phone, still open on the counter, lay lifeless in my hand. Lisa, oblivious to the gravity of the situation, was humming a tune and playing with her dolls. But I was frozen, my blood running cold. The woman’s voice, smooth and amused, echoed in my ears, a chilling reminder of a betrayal I couldn’t comprehend. “Daddy and I have lots of secrets.”
My heart pounded against my ribs, a frantic drumbeat against the sudden silence in the house. What did it mean? Was Mark cheating on me? Was this some sort of game? Or was it something more sinister?
I glanced at the clock. 8:30 PM. He had said he’d be home by 7:00.
A wave of anger washed over me, quickly followed by a chilling fear. I had to know. I had to find out the truth.
Grabbing my keys, I slipped out of the house, my movements silent and swift. I followed his usual route, my eyes scanning the dimly lit streets, my heart pounding with a mixture of dread and determination.
I found him at “The Velvet Lounge,” a dimly lit jazz club I had never heard him mention before. He was sitting at a small table in the corner, his arm draped possessively around the woman’s shoulders. They were laughing, their faces close together, their bodies radiating an intimacy that made my blood run cold.
The woman, even more beautiful in person than her voice had suggested, turned her head as I entered the club. Her eyes widened in surprise, then narrowed with a mixture of amusement and contempt. Mark, his face flushed, looked up at me, his smile faltering.
“Sarah,” he stammered, “what are you doing here?”
“I came to find out what ‘secrets’ you and your… friend have been keeping from me,” I said, my voice steady despite the tremor running through it.
The woman, finally speaking, let out a low, melodious laugh. “Secrets? Darling, I think you’ve misunderstood. We’re just… friends. Old friends.”
“Old friends who meet in dimly lit jazz clubs and whisper secrets into each other’s ears?” I retorted, my voice rising.
Mark tried to intervene, but I cut him off. “Don’t bother, Mark. I heard it all. I heard her say, ‘Daddy and I have lots of secrets.'”
His face paled. “It was just a… a joke.”
“A joke that made my daughter feel uncomfortable?” I asked, my voice dripping with sarcasm. “A joke that made me question everything I thought I knew about you?”
He opened his mouth to speak, but no words came out.
I turned and walked out, the sound of their hushed conversation fading behind me. The air outside was thick with the scent of rain and betrayal. My world, once filled with love and security, had shattered into a million pieces. As I drove home, the image of Mark and the other woman, their faces close together, their laughter echoing in the night, haunted me.
The next morning, I woke up to the sound of Lisa’s laughter. She was playing with her toys, oblivious to the storm that had erupted in our lives the night before. Looking at her innocent face, I knew I had to be strong. I had to protect her, to shield her from the pain and betrayal I was experiencing.
I would find a way to move on, to rebuild my life, to find happiness again. But the trust I had placed in my husband, the foundation of our marriage, had been irrevocably broken.
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