March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Roller Skating and Skate Keys: A Nostalgic Blast from the Past
Roller skating has been a beloved pastime enjoyed by generations of kids and adults alike. It’s hard to believe that the first use of roller skates was in a London stage performance way back in 1743!
John Joseph Merlin, a London resident in 1760, deserves the credit for inventing the first skates. Roller skates have certainly come a long way since then!
In the United States, roller skating gained popularity as a pastime in 1935. But it wasn’t until the introduction of skating rinks playing disco music in the 1970s that roller skating became a huge trend. It seemed like everyone wanted to hit the rinks and groove to the music!
Speaking of roller skating, let’s take a trip down memory lane. Do you remember those heavy metal skates that you could attach to your shoes? They were quite the fashion statement back in the day. But there’s something else that you might remember if you were a skater before the 1970s – the iconic skate key.
This copper-colored object was an essential accessory for anyone with roller skates. At first glance, it may look like a bottle opener or some kind of tool, but it is actually a skate key. With the skate key, you could adjust the size of your skates by fitting it into the back of the pair. And to make sure they didn’t get lost while skating, most people wore the key around their necks. It was a small but significant part of the roller skating experience.
Skate keys were such an integral part of roller skating that there have even been songs written about them! They symbolize a time when roller skating was a cherished activity, filled with fun and memories.
So, do you remember skate keys? We’d love to hear your skating stories on our Facebook page. Let’s share this delightful blast from the past with others who may have fond memories of roller skating and skate keys too!
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