Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
I Returned Home Early and Found My Daughter and Husband Behind a Closed Door – Their Revelation Shocked Me
A splitting headache sent me home early, and I hoped for a quiet afternoon alone. But seeing my daughter, who should’ve been at school, and her stepdad behind that closed door shook me to my core. What I discovered tore my heart in two and left me in tears.
“Mom, I just can’t get along with Mike! I have my reasons, okay?” my daughter Lily often said whenever I brought her stepdad up. It would hurt. This scene had played out countless times over the past four years, ever since I married Mike. My 12-year-old daughter, usually so sweet and bubbly, turned into a completely different person around her stepfather. 💔
An angry young girl | Source: Midjourney
I’d watch helplessly as Lily’s eyes would harden, her small hands balling into fists at her sides. The transformation was as swift as it was painful to witness.
“Sweetie, please,” I’d plead, reaching out to her. “Mike loves you. He’s trying so hard…”
But Lily would always cut me off, her voice trembling with anger and something else I couldn’t quite place. Was it hurt? Fear? I didn’t understand what it was then.
A distressed woman sitting on the couch | Source: Midjourney
“You don’t understand, Mom! You never will!” she’d shriek.
And with that, she’d storm off to her room, leaving me in the hallway, my heart heavy with worry and frustration.
“Give her time,” everyone said. “Blended families are tough.”
As the months turned into years, I began to wonder if Lily would ever accept Mike as part of our family. Every attempt he made to connect with her was met with cold shoulders or angry outbursts.
An upset man holding his head | Source: Midjourney
My heart ached for both of them — for Lily, who seemed to be carrying a burden I couldn’t understand, and for Mike, who tried so hard to be a good father figure.
Little did I know that everything was about to change in ways I never could have imagined.
I’m Elizabeth, 35 years old, and a mother trying her best to navigate the choppy waters of a blended family. My first husband, Lily’s biological father, passed away when she was just a baby. For years, it was just the two of us against the world.
Then I met Mike.
A couple embracing each other | Source: Unsplash
Mike was everything I could have hoped for in a partner and a stepfather. Patient, kind, and endlessly understanding of the delicate balance required in our situation.
We married four years ago when Lily was eight, and while our love grew stronger every day, Lily’s resistance to accepting Mike never wavered.
“I hate him,” she’d say, her young face set in a determined scowl.
“He loves you, sweetie,” I’d respond, trying to hide my frustration. “He just wants to be part of our family.”
But my words seemed to fall on deaf ears.
A girl frowning | Source: Midjourney
Lily maintained her distance, always insisting she had her reasons for not accepting Mike. Those reasons remained a mystery to me, no matter how much I tried to uncover them.
The day everything changed started like any other. I left for work, Mike headed to his office, and Lily caught the bus to school.
Around noon, a splitting headache forced me to leave work early. As I drove home, I imagined the quiet, empty house waiting for me… a perfect place to lie down and recover.
A woman driving a car | Source: Unsplash
But as I pulled into our driveway, I noticed something odd. Mike’s car was parked haphazardly as if he’d been in a rush. And wasn’t that Lily’s backpack on the porch?
A sense of unease crept over me. Why were they both home? Had something happened?
I approached the front door, my heart pounding. It was slightly ajar, and I could hear muffled voices from inside. Taking a deep breath, I pushed it open.
An open door | Source: Unsplash
“Lily? Mike?” I called out, but there was no answer.
The house was eerily quiet as I moved through the hallway. But then I heard something that made my blood run cold. Soft cries coming from the living room.
My mind raced with possibilities, each one worse than the last. Were they fighting? Had Lily gotten hurt?
I felt my chest tighten with anxiety as I reached for the living room door. I pushed it open, bracing myself for the worst.
But what I saw left me breathless.
A woman gaping in shock | Source: Midjourney
Lily stood in the middle of the room, wearing a beautiful blue dress that flowed to the floor. Her hair was styled elegantly, so different from her usual casual ponytail.
And there was Mike, looking dashing in a suit I’d never seen before.
Both of their faces were streaked with tears.
“Mom!” Lily gasped, her eyes wide with shock. “You’re home early!”
I stepped into the room, my mind struggling to make sense of the scene before me.
“What’s going on here?” I gasped.
A startled girl | Source: Midjourney
Mike approached me, his hands held out in a placating gesture. “Elizabeth, it’s not what you think. We can explain.”
Lily wiped her eyes hurriedly, her face flushed. “We were just… practicing,” she blurted out.
“Practicing? Practicing for what?”
Mike and Lily exchanged a look that I couldn’t quite decipher. Then Mike took a deep breath and said, “For the father-daughter dance at Lily’s school. She… she asked me to go with her.”
I felt like the ground had shifted beneath my feet. After years of Lily pushing Mike away, this seemed impossible.
A man smiling | Source: Midjourney
“But I thought…” I trailed off, unable to finish the sentence.
Lily’s lower lip trembled. “I’m sorry, Mom,” she said, her eyes downcast. “I wanted it to be a surprise.”
I sank into the nearest chair, overwhelmed by the sudden shift in everything I thought I knew.
“I don’t understand,” I said, looking between Lily and Mike. “What changed?”
A stunned woman | Source: Midjourney
Lily’s composure crumbled. She rushed over to me, falling to her knees beside my chair.
“Oh, Mom,” she sobbed, “I’ve been so blind! I thought I hated Mike, but I didn’t understand how much he truly loved me until… until he saved me.”
My heart skipped a beat. “Saved you? What do you mean, sweetie?”
A sad girl with her eyes closed | Source: Midjourney
Lily took a shaky breath, her eyes meeting Mike’s for a moment before she continued.
“Last week, on my way home from school, there were these older boys. They were teasing me, pushing me around. I was so scared, Mom. And then suddenly, Mike was there. He stood up to them and made them leave me alone. He was… he was like a real dad.”
Mike moved closer, placing a gentle hand on Lily’s shoulder. “I couldn’t bear to see you hurt, Lily. You mean the world to me, even when you push me away.”
A man with his eyes downcast | Source: Midjourney
I felt tears welling up in my eyes as I watched them, seeing the newfound understanding between them.
“After that, I realized how stupid I’ve been. Mike wasn’t replacing Dad. He’s always been there for me, and I’ve been too stubborn to see it,” Lily finished.
“Oh, sweetheart,” I whispered, pulling her into a hug. “Why didn’t you tell me about this before?”
“I wanted to surprise you. To show you that… that we could be a real family. That’s why we’ve been practicing for this dance. I want to make things right.”
An emotional woman | Source: Midjourney
Mike knelt beside us, placing a tentative hand on Lily’s shoulder. “Lily, your dad will always be your dad. Nothing can ever change that. I’m not trying to replace him. I just… I just want to love you, if you’ll let me.”
Lily turned to face Mike, her eyes red-rimmed. “I know that now. And I want to try. That’s why I asked you to the dance. I thought maybe… maybe we could start over?”
Mike’s face lit up with a smile so bright it could have powered the whole house. “I’d like that very much,” he said, opening his arms.
An emotional man smiling | Source: Midjourney
Lily hesitated for just a moment before throwing herself into his embrace. I watched, tears streaming down my face as years of tension melted away in that single hug.
When they finally separated, both of them laughing and crying at the same time, I found my voice again. “So, this dance,” I said, gesturing to their outfits. “When were you planning on telling me about it?”
Lily grinned sheepishly. “We wanted to surprise you at the actual event!”
A girl smiling | Source: Midjourney
Mike cleared his throat, straightening his tie. “Well, since the cat’s out of the bag, what do you say we show your mom what we’ve been working on, Lily?”
Lily’s eyes lit up. “Yes! Mom, you have to see our dance. We’ve been practicing for days!”
I settled back in my chair, a wide smile on my face. “I’d love nothing more.”
A teary-eyed woman | Source: Midjourney
As they began to move around the room, I was struck by how natural they looked together.
Mike’s hand rested gently on Lily’s back, guiding her through the steps. Lily’s face was a picture of concentration, her tongue poking out slightly as she focused on not stepping on Mike’s toes.
“One, two, three… One, two, three…” Mike counted softly, leading Lily through a simple box step.
“Am I doing it right?” she asked, glancing up at him anxiously.
Mike’s smile was warm and encouraging. “You’re doing beautifully, sweetheart. Just relax and feel the music.”
A man and a young girl dancing | Source: Midjourney
Their graceful movements soothed my soul. This was all I’d ever wanted for them… this easy companionship, this mutual affection. This love.
The song ended, and Lily broke away from Mike with a theatrical flourish. “Ta-da!” she exclaimed, breathing heavily but beaming with pride.
I clapped enthusiastically, my heart overflowing with love for both of them. “That was wonderful! You two make quite the pair.”
A cheerful woman clapping her hands | Source: Midjourney
I knew everything would be okay as I looked at Mike and Lily’s smiling faces. We had turned a corner, and while I was sure there would still be challenges ahead, we would face them together as a family.
In the end, the dance wasn’t just about a school event; it was a celebration of love, acceptance, and the beauty of second chances.
As I hugged my daughter and husband, I felt overwhelming hope for our family. Together, we were learning that love can heal even the deepest wounds, and that family isn’t just about blood; it’s about the bonds we choose to nurture and the love we choose to give.
A delighted woman smiling | Source: Midjourney
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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