How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

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Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

We Adopted a 4-Year-Old Girl – A Month Later, She Came to Me and Said, ‘Mommy, Don’t Trust Daddy’

A month after adopting Jennifer, she looked up at me with wide eyes and whispered, “Mommy, don’t trust Daddy.” Her words echoed in my mind as I began to wonder what secrets my husband could be hiding.

I looked down at Jennifer’s small face, taking in those big, watchful eyes and the shy, uncertain smile she wore. After all those years of hoping, trying, waiting, here she was, our daughter.

A small happy girl | Source: Pexels

A small happy girl | Source: Pexels

Richard was practically glowing. He couldn’t stop looking at her. It was like he was trying to memorize every feature, every expression.

“Look at her, Marla,” he whispered, his voice filled with awe. “She’s just perfect.”

I gave him a soft smile, my hand resting on Jennifer’s shoulder. “She really is.”

A happy family and their daughter | Source: Pexels

A happy family and their daughter | Source: Pexels

We’d come such a long way to get here. It had been doctor’s appointments, long talks, and an endless string of paperwork. When we finally met Jennifer, something in me just… knew. She was only four, so little, and so quiet, but she already felt like ours.

It’s been a few weeks since we officially adopted Jen, and we decided it was time for a small family outing. Richard leaned down to her level, smiling warmly. “Hey. How about we go get some ice cream? Would you like that?”

A man talking to his young daughter | Source: Freepik

A man talking to his young daughter | Source: Freepik

Jennifer looked at him, then glanced up at me, as if waiting for my reaction. She didn’t answer right away, just gave the smallest nod, pressing herself closer to my side.

Richard chuckled softly, though I could hear a hint of nervousness in it. “All right, ice cream it is. We’ll make it a special treat.”

A man playing with his daughter | Source: Freepik

A man playing with his daughter | Source: Freepik

Jennifer stayed close to me as we walked out. Richard led the way, glancing back every now and then and smiling hopefully. I watched him try to coax her out, to make her feel at ease. But each time he asked a question, Jennifer’s grip on my hand tightened a little, her gaze drifting back to me.

When we got to the ice cream shop, Richard stepped up to the counter, ready to order for her. “How about chocolate? Or maybe strawberry?” he asked, his voice bright.

A man picking out ice cream | Source: Midjourney

A man picking out ice cream | Source: Midjourney

She looked at him, then looked at me again, her voice barely a whisper. “Vanilla, please.”

Richard seemed taken aback for just a second, then smiled. “Vanilla it is.”

Jennifer seemed content to let him order, but I noticed she barely looked his way as we sat down. Instead, she ate quietly, staying close to my side. She watched Richard with a cautious sort of interest, not saying much, and I wondered if it was all just too much for her.

A serious young girl | Source: Pexels

A serious young girl | Source: Pexels

Later that evening, as I tucked Jennifer into bed, she clung to my arm a little longer than I expected.

“Mommy?” she whispered, her voice hesitant.

“Yes, sweetie?”

She looked away for a moment, then back up at me, eyes wide and serious. “Don’t trust Daddy.”

A serious girl talking to her mother | Source: Midjourney

A serious girl talking to her mother | Source: Midjourney

I froze, my heart skipping a beat. I knelt beside her, brushing her hair back. “Why would you say that, honey?”

She shrugged, but her lips turned downward in a sad little frown. “He’s talking weird. Like he’s hiding something.”

It took me a moment to respond. I tried to keep my voice gentle. “Jennifer, Daddy loves you very much. He’s just trying to help you feel at home. You know that, right?”

A smiling woman talking to her daughter | Source: Midjourney

A smiling woman talking to her daughter | Source: Midjourney

She didn’t respond, just curled up a little tighter under her blankets. I stayed there, holding her hand, wondering where this was coming from. Could she just be nervous? Maybe adjusting was harder for her than I realized. But as I looked at her small, serious face, a faint unease crept in.

When I finally left her room, I found Richard waiting by the door. “How’d she do?” he asked, his face hopeful.

A serious man | Source: Pexels

A serious man | Source: Pexels

“She’s asleep,” I replied softly, watching his expression.

“That’s good.” He seemed relieved, but I noticed how his smile wavered just a little. “I know it’s all new for her. For all of us. But I think we’ll be fine. Don’t you?”

I nodded, but I couldn’t shake the feeling of Jennifer’s words echoing in my mind.

A woman deep in thought | Source: Pexels

A woman deep in thought | Source: Pexels

The next day, as I stirred the pasta on the stove, I heard Richard’s voice drift in from the living room. He was on the phone, his tone low and tense. I paused, wiping my hands on a towel, and listened as his words floated into the kitchen.

“It’s been… harder than I expected,” he said, his voice barely above a whisper. “She’s… sharp. Jennifer’s noticing more than I thought she would. I’m afraid she might tell Maria.”

A man talking on his phone with his back to the camera | Source: Pexels

A man talking on his phone with his back to the camera | Source: Pexels

I felt my heartbeat quicken, my mind racing to make sense of what I’d heard. Jennifer might tell me? Tell me what? I tried to shake it off, telling myself there must be an explanation. But as I listened, my pulse only pounded harder.

“It’s just… so hard to keep things under wraps,” Richard continued. “I don’t want Marla to find out… not until it’s ready.”

A serious suspicious woman | Source: Freepik

A serious suspicious woman | Source: Freepik

I froze, clutching the countertop. What wasn’t I supposed to find out? What could he possibly be keeping from me? I strained to hear, but then his voice dropped lower, and I couldn’t make out the rest of his conversation. A few moments later, he ended the call and started walking toward the kitchen.

I turned back to the stove, my mind whirling. I stirred the pasta with more force than necessary, trying to act normal as Richard stepped in, looking pleased.

A smiling man looking at his wife cooking | Source: Pexels

A smiling man looking at his wife cooking | Source: Pexels

“Smells good in here,” he said, wrapping his arms around me.

I forced a smile, my hands gripping the spoon. “Thanks. Almost done.” My voice sounded strange to my own ears, and I felt my smile falter as his words echoed in my head: I’m afraid she might tell Marla… It’s hard to keep things under wraps.

A woman cooking with a forced smile | Source: Midjourney

A woman cooking with a forced smile | Source: Midjourney

Later that evening, after we’d tucked Jennifer in, I couldn’t hold back any longer. I needed answers. I found Richard in the living room, browsing through some paperwork, and sat down across from him, hands clasped tightly in my lap.

“Richard,” I began, my voice steadier than I felt, “I overheard you on the phone earlier.”

A couple having a serious talk | Source: Pexels

A couple having a serious talk | Source: Pexels

He looked up, raising an eyebrow, a mix of surprise and… something else crossing his face. “Oh?” he said, clearly caught off guard. “What did you hear?”

I hesitated, choosing my words carefully. “I heard you say that Jennifer might… tell me something. And that it’s hard to keep things ‘under wraps.’” I met his gaze, my heart pounding. “What are you hiding from me?”

A sad serious woman hugging her knees | Source: Pexels

A sad serious woman hugging her knees | Source: Pexels

For a moment, he just stared at me, his face a mixture of confusion and worry. Then, as understanding dawned, his expression softened. He set his papers aside and leaned forward, reaching for my hand.

“Marla,” he said gently, “I’m not hiding anything bad. I promise.” His grip on my hand was warm, reassuring, but it didn’t settle the knots in my stomach.

A frustrated man | Source: Pexels

A frustrated man | Source: Pexels

“Then what is it?” I whispered, barely able to meet his eyes. “What don’t you want Jennifer to tell me?”

Richard took a deep breath, his face breaking into a sheepish smile. “I didn’t want you to find out because… well, I was planning a surprise for Jennifer’s birthday. With my brother’s help.” He squeezed my hand, looking slightly embarrassed. “I wanted it to be a big deal, a special first birthday with us.”

A serious man talking on his couch | Source: Midjourney

A serious man talking on his couch | Source: Midjourney

I blinked, not quite processing his words at first. “A surprise party?” I asked slowly, the tension in my chest easing just a bit.

He nodded. “I wanted it to be perfect for her. I thought we could show her how much we care. That she’s part of our family now.” He smiled, looking a little relieved. “I knew Jennifer might say something, and I was worried she’d ruin the surprise.”

A surprise party for a small girl | Source: Midjourney

A surprise party for a small girl | Source: Midjourney

A wave of relief washed over me, though I felt a strange pang of guilt. Here I’d been imagining… well, I didn’t even know what I’d been imagining. “Richard,” I whispered, lowering my head, “I’m so sorry. I just… I thought there was something wrong.”

He chuckled softly, brushing his thumb over my hand. “Hey, it’s okay. I get it. You were so stressed after the adoption process, so I took all the planning upon myself. It’s a surprise for both of you!”

Man and woman holding hands | Source: Pexels

Man and woman holding hands | Source: Pexels

I nodded, trying to let go of the doubts that had taken hold of me. “I think Jennifer’s just… protective,” I said, trying to explain. “She doesn’t know what to expect, and when she told me not to trust you… I guess it just got to me.”

Richard gave a thoughtful nod. “She’s a sensitive kid. I think she’s still finding her way.” He looked at me, his expression earnest. “We’ll just have to make sure she feels safe and loved. All three of us.”

A happy couple talking on the couch | Source: Midjourney

A happy couple talking on the couch | Source: Midjourney

The next morning, as I watched Richard gently help Jennifer pick out her breakfast cereal, I felt my heart lift a little. He looked over at her with so much patience, and even though she barely glanced up, I could see the trust slowly building between them.

I walked over and joined them at the table, my hand resting on Jennifer’s shoulder. She looked up at me, her eyes calm, and a small smile crept across her face. It was as if she could sense the new peace between us, as if some unspoken worry had finally lifted.

A happy family playing together | Source: Pexels

A happy family playing together | Source: Pexels

This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.

The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.

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