Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
I Found Hotel Receipts in My Husband’s Car, Revealing a Painful Truth — but Karma Dealt with Him Harshly
My husband, Derek, and I have shared our lives for what feels like forever. We’ve built a home, raised two kids, and intertwined our lives so deeply that everything from our bank accounts to our daily routines is shared. We even have a prenup, an agreement we made not out of distrust but to avoid any messy disputes should we ever decide to part ways. I didn’t think I’d ever need it.
A married couple holding hands | Source: Unsplash
Derek has always been a dedicated family man, balancing his role as a respected sales agent at a major corporation with his responsibilities at home. His job involves meeting new people and occasionally traveling for work, but he has managed to keep our family at the forefront of his priorities—until recently.
A salesman in a suit working | Source: Unsplash
About a month ago, I began to notice an unsettling increase in his business trips. It seemed he was leaving town nearly every week; sometimes, he’d be gone twice in the same week. Despite all these trips, Derek never mentioned taking on new clients or any significant changes at work that would justify his frequent absences.
A salesman with clients | Source: Unsplash
This shift in his pattern piqued my curiosity and concern. One weekend, while Derek was out visiting a friend, I decided to clean his car—a task that he usually took upon himself.
As I vacuumed the interior and wiped down the dashboard, I stumbled upon a stack of receipts tucked away in the glove compartment. My hands trembled slightly as I unfolded them, revealing charges for a hotel room right here in our town. The dates on these receipts coincided perfectly with the days he claimed to be out of town for work.
A car being cleaned | Source: Unsplash
My initial instinct was to rationalize these findings. Maybe there was a reasonable explanation, like a mix-up with the receipts or perhaps he was helping out a friend in need. But as much as I wanted to dismiss my growing suspicions, the seeds of doubt had already been planted deep in my mind.
A crumpled receipt | Source: Unsplash
Determined to get to the bottom of this, I started to pay closer attention to Derek’s comings and goings. I started noting the times he left the house and the purported destinations for his business trips.
My scrutiny extended to collecting any and all receipts I could find—whether they were casually discarded in his pockets or left behind in his car. Most were mundane, everyday purchases, but every so often, another hotel receipt would surface among them, each one like a small jolt to my heart.
A woman looking over receipts | Source: Pexels
This pattern continued, each receipt adding weight to the uneasy feeling settling in my chest. The more I found, the more the pieces began to form a picture I was afraid to confront.
Yet, despite the mounting evidence, I hadn’t brought up my concerns with Derek. I was torn between not wanting to believe my husband could be deceiving me and the growing realization that I needed to address these doubts somehow.
A concerned woman looking over receipts | Source: Pexels
The next few days were filled with a thick tension that seemed to permeate our home. Derek’s comings and goings became even more erratic, and his excuses grew increasingly flimsy. “I have to leave urgently,” he’d announce abruptly, and I’d nod, feigning indifference. But inside, my suspicion and resentment were building to a crescendo.
A man walking with a suitcase | Source: Unsplash
One evening, fed up with the lies, I decided to follow him. He left the house in a rush, barely managing a goodbye. I waited a few minutes before I quietly slipped into my car and trailed behind him from a safe distance.
My heart pounded as I drove, each turn he took adding to the tight knot of anxiety in my stomach. He didn’t head towards the office or any business district; instead, he pulled into the parking lot of the same hotel from the receipts.
A woman driving | Source: Unsplash
I parked a little way off and made my way to the lobby, trying to blend in with the crowd. I found a discreet spot near the elevators from where I could observe without being seen.
It wasn’t long before I saw him—Derek, my husband, the father of my children—walking side by side with a woman. They were laughing, touching each other’s arms intimately, and then they embraced, a long, passionate hug that made my heart sink.
Hotel lobby | Source: Unsplash
The shock of seeing them together, so close, so personal, was nearly overwhelming. My hands shook with a mix of anger, sorrow, and disbelief. Driven by a surge of adrenaline, I stepped out from my hiding spot and confronted them. The look on their faces was priceless—shock, guilt, fear—it was all there. Derek stammered, and tried to explain, but I didn’t want to hear any of it.
A couple holding hands | Source: Unsplash
The next few days were a blur of arguments, tears, and revelations. It turned out that the woman was more than just a fling; Derek had believed they had something special.
But the ultimate betrayal came when I learned from a mutual friend that, shortly after our breakup, she had scammed him. She had persuaded Derek to open a joint account under the guise of starting a new life together. Then, without warning, she withdrew every penny and disappeared, leaving him devastated and financially ruined.
A couple going through a divorce | Source: Pexels
This revelation didn’t bring me any satisfaction. Instead, there was a hollow feeling of vindication mixed with immense sadness for the chaos that now surrounded what was once a family united. Derek was a broken man, deceived by someone he trusted, just as he had deceived me.
A woman holding money | Source: Pexels
In the wake of our separation, I found myself reevaluating everything that had happened. Our home felt different, and emptier, as I dealt with the aftermath of Derek’s actions on our marriage and our family’s financial stability. The prenup, once a simple precaution, now seemed like a prescient safeguard that protected what little I had left for our children’s future.
A woman in an empty house | Source: Unsplash
Derek’s affair and the subsequent scam had not only ended our marriage but had also left him in ruins. It was a painful irony that he was duped in much the same way he had deceived me. Despite everything, I couldn’t help but feel a pang of sympathy for him—he was, after all, the man I had once loved deeply.
A man in a bad state | Source: Unsplash
Now, as I stand in the quiet of what used to be our shared living room, I realize the depth of the betrayal and the indelible mark it has left on my life. Moving forward won’t be easy, but it’s necessary. For me, for our kids, and even for Derek, the path to healing is going to be a long one, but it starts with stepping out of the shadows of deception and reclaiming my life, one day at a time.
How would you have dealt with a cheating spouse? Let us know on Facebook!
Meanwhile, here’s another story about a woman who was doubting her marriage and found a big surprise when she dug a bit deeper.
My Husband Hated Cooking, but Started Taking Culinary Classes – My Heart Stopped When I Secretly Found Out Why
I’ve been married to Daniel for almost two years, and we have a beautiful little girl who just started teething. Life was wonderful until Daniel’s behavior started to change, making me question his commitment to our family.
A mom, dad, and their small daughter doing stretches | Source: Pexels
Daniel, who usually avoids the kitchen, surprised me one evening by bringing home freshly baked cornbread. He claimed he made it himself and continued to bring home more throughout the week, always arriving home late. This sudden interest in baking, combined with his tardiness, raised my suspicions.
A plate with cornbread | Source: Pexels
One day, I decided to follow him after he left home in a hurry, claiming he was going to his cooking class. Instead of driving off, he went straight to our neighbor’s house and was warmly greeted by Alice, our neighbor, with a hug. This sight made me wonder if the cornbread was just a distraction from something more deceitful.
A man cooking | Source: Unplash
Later, Daniel explained that on our fourth date, I had mentioned how I used cornbread to help teething children. He had written this down and kept the note for nine years. He admitted he had been learning to bake cornbread from Alice to help our daughter with her teething, explaining that Alice was just helping him perfect the recipe and they had become friends.
A sleeping baby | Source: Unplash
The cornbread proved to be a blessing for our daughter, easing her teething pain and helping her sleep. What I thought was a sign of betrayal turned out to be Daniel’s thoughtful way of caring for our daughter, using a memory from early in our relationship. This realization deepened my appreciation for him, reinforcing the strong bond in our family built on love and thoughtful gestures.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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