Brian, Margaret’s conceited neighbor, had no clue the intense, deliberate reaction he would inspire when he filled in her cherished pond while she was gone. Margaret, an elderly woman who appeared to be lonely, came up with a scheme that completely changed Brian’s life. Let me tell you, having seen my fair share of drama, at seventy-four years old. However, nothing could have equipped me for the chaos that broke out in my own backyard.
I’m Margaret, and I’ve spent the last 20 years residing in this quaint little home. It’s been my little piece of paradise, where I’ve seen my three children grow up and now greet my seven grandchildren for weekend cookouts and summer splashes. There is always someone stopping by, bringing love and laughter into the space. The jewel in the crown of my estate? A lovely pond that my beloved grandfather excavated by himself. It has always served as the focal point of our family get-togethers. The grandchildren enjoy playing in it, and to be honest, there are moments when I feel like they care more about the pond than they do about me! Before roughly five years ago, when Brian moved in next door, everything was fine and dandy. That man had a bee in his bonnet about my pond from the very beginning. He would call out across the fence, “Margaret!” I can’t stop staring at those frogs all night! Is there nothing you can do about them? “Oh, Brian, they’re just singing you a lullaby,” I would merely answer with a smile. Without charge!” He, however, was not having it. “And the biting insects! They are proliferating in your pond like crazy! I would respond, “Now, Brian, I keep that pond cleaner than a whistle.” The source of the mosquitoes is most likely the pile of debris in your backyard. He would puff and sputter, but I would get on with my day. I was mistaken to think he would ultimately get used to it. I made the decision to go see my sister who lives in the next state over one day. I was excited for a few days of gin rummy and gossip. I had no idea that when I returned, I would see something that would chill me to the bone.
Upon entering my driveway, I became aware of an irregularity. There was no longer the typical shimmer of water to greet me. It was replaced by… dirt. I heaved myself out of the car, my heart sinking to my toes.Sweet old Mrs. Johnson, my neighbor across the street, hurried over. “Ah, Margaret! I’m so happy you’re back. They claimed to be following directions when I sought to stop them. “Who should stop? What directives?” I was lost in thought, gazing at the muddy area that once held my cherished pond. “Yesterday, a crew stopped by. According to Mrs. Johnson, “some company hired them to empty and refill the pond.” “They had all the paperwork, but I told them you weren’t at home!” I had been taken completely by surprise. In a day, twenty years’ worth of memories vanished. And I knew just who was responsible. I whispered, squeezing my fists, “Brian.” “How are you going to proceed?” With concern imprinted on her features, Mrs. Johnson inquired. I positioned my shoulders squarely. “Well, I’ll let you know what I plan to do. Does that man believe he can bully a kind elderly woman? He’s going to discover the hard way why you never cross a woman like Margaret! I started by giving my relatives a call. Lisa, my daughter, was furious. “Mom, this is not right! We must dial the police number! I said, “Hold your horses, sweetie.””First, we need proof.” Jessie, my granddaughter, spoke forward at that point. “Grandmother! Do you recall the bird camera we installed in the oak tree? Perhaps something got caught in it! As luck would have it, that tiny camera ended up being our covert tool. After watching the video, we could clearly see Brian leading a team to fill up my pond. He appeared to be a young child who had just avoided getting caught stealing cookies from the jar. “You got it,” I said, a smile forming on my face. Brian appeared to assume that since I’m elderly and live alone, I’d just accept it. He had no idea that I was hiding a few tricks from him. My initial action was to give the local environmental department a call. “Hi,” I said in a kind voice. “I want to report that a protected habitat has been destroyed.” Confusion was audible from the individual on the other end. “Habitat protected, ma’am?” “Oh yeah,” I answered. You see, there was a rare species of fish living in my pond. Years ago, I registered it with your organization. And without authorization, someone simply filled it in.When it comes to endangered animals, those agency people don’t play around, I can assure you. After a few days, they were at Brian’s door demanding an eye-watering fine. “We represent the Environmental Protection Agency, sir,” one of the representatives stated. “The illegal destruction of a protected habitat on your neighbor’s property is the reason we are here.” Brian’s expression turned pallid. How come? habitat that is protected? It was merely a pond. “Mr. Thompson, a pond that was home to a rare species of fish that was registered.” We have proof that you destroyed it without the required authority.”This is absurd!” Brian’s voice rose as he sputtered. “That elderly woman’s pond was a bother! I was being helpful to the neighborhood!That “favor,” sir, carries a $50,000 penalties for breaking environmental protection regulations. Brian was in complete shock. “Fifty thou—You have to be kidding! It’s all a miscommunication. The pond was that. I overheard their chat in private and had to smile. I wasn’t finished, though. With all due respect, my grandson Ethan is a highly successful lawyer in the city. I rang him. “Ethan, sweetie,” I spoke. “How about helping your grandmother take a stern look at a bully in the neighborhood?” Ethan was only too glad to assist. Brian was issued with papers for mental distress and property damage before he could pronounce “frivolous lawsuit.” I could have stopped there, but I needed to play one more card.
Karen, Brian’s wife, had always seemed like a good person. I decided it was time for a quick conversation after seeing her get home from work one evening. “Evening, Karen,” I murmured. “A moment, please?” Despite her fatigue, she managed a smile. Naturally, Margaret. What are your thoughts?I told her the truth about the pond and invited her over for a cup of tea. I told her about the fish and frogs, the kids learning to swim in it, my grandfather digging it, and the summer nights spent by it. As I spoke, Karen’s expression changed from bewildered to horrified. “Margaret, I didn’t know,” she exclaimed. “Brian informed me that the pond was filled per the city’s order for security.” “All right,” I patted her hand. “You understand the truth now.” The days that followed were peaceful. When Brian’s automobile vanished, the rumors in the neighborhood spread like wildfire. Word got out that after finding out what Brian had done, Karen had asked him to leave. Then, one morning, I heard equipment rumbling when I woke up. I almost lost my balance when I glanced out my window. My yard was being worked by a crew, and they were digging! Running outside, I saw Karen in charge of everything. She grinned at the sight of me. “Good morning, Margaret. If it’s okay with you, I felt that it was time to make things right. It came out that Karen had contracted with workers to fix my pond. She confided in me while we observed them at work. She murmured, “Brian’s been involved in some shady business dealings.” “He was simply lashing out at his own problems, which is what led to the whole pond thing.”Nevertheless, the environmental office dismissed its allegations after the pond was repaired. Ethan also persuaded me to drop the lawsuit in the interim. That boy has a gift for language. Brian, on the other hand, with his tail between his legs, skulked off to another state. Karen, however, started to visit frequently. She even began assisting me with pond maintenance, claiming it was the least she could do. Karen turned to face me and a twinkle appeared in her eye as we sat by the recently rebuilt pond one evening, watching the sunset reflected off the water. “You know, Margaret, I’m glad Brian messed with your pond. I never thought I’d say this.” I arched an eyebrow. Oh, I see. And why is it the case? She grinned. “Because I might not have realized what a wonderful neighbor I had right next door if he hadn’t.” We chuckled and clinked our glasses of iced tea. Who would have guessed that a small pond could be both so troublesome and beneficial? Thus, here I am, seventy-four years old, with a pond that has been restored, a new buddy, and a tale that will be discussed for years to come at family get-togethers. Indeed, life has a way of taking you by surprise. If there’s one thing to take away from all of this, believe me when I say this: you should never undervalue a resentful grandmother and a capable family lawyer!
In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius
Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
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