In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Surprising new details about the 1973 Oscar incident
At the height of her career in 1973, Cher attended the Academy Awards ceremony alongside her then-husband Sonny Bono.
Photographers eagerly snapped away, thinking they’d captured the perfect moment. But little did they know, the real story was unfolding before their eyes..
Cher dazzled and captivated all the cameras at the 1973 Academy Awards, stealing the spotlight with her bold dress. Sporting something that wouldn’t be out of place on their own television show, Cher wore the first of many memorable Cher Oscar outfits.
The night Hollywood erupted
But before we dive into her unforgettable appearance, we need to start with another moment from that night — one that made Hollywood boil over with emotion.
To be honest, the 45th Academy Awards in 1973 is mostly remembered as one of the most controversial moments in Oscar history, due to the courageous act of a young woman named Sacheen Littlefeather.
She wasn’t a famous actress or a household name, but she forever changed the conversation in Hollywood when she walked onto the stage that night.
Clad in a traditional buckskin dress and moccasins, her long dark hair adorned with Native-style beadwork, Littlefeather stepped into the spotlight not to accept an award but to refuse one.
She was there on behalf of Marlon Brando, who had won the Best Actor award for his role in The Godfather – but chose to decline it as a protest against Hollywood’s treatment of Native Americans.
”I was distressed”
The audience in the Dorothy Chandler Pavilion was caught off guard, torn between applause and boos as Littlefeather explained Brando’s decision.
Some even booed her.
Littlefeather was supposed to read a 739-word statement, but the Oscars producer threatened to have her physically removed and arrested if she went over 60 seconds.
Under this pressure, she delivered a shortened version of the speech, and as she left the stage, some audience members mocked her with tomahawk chop gestures.
”I was distressed that people should have booed and whistled and stomped, even though perhaps it was directed at myself,” Brando later told Dick Cavett.
But the fury didn’t stop there.
Reportedly, Hollywood’s biggest stars were visibly divided. John Wayne is said to have been waiting backstage, restrained by six security guards to keep him from confronting Littlefeather. Though this account has been debated, the intense reactions from other presenters were undeniable.
Clint Eastwood’s accused of racism
Later that evening, just before announcing the Best Actress winner, Raquel Welch quipped, ”I hope the winner doesn’t have a cause.”
When Clint Eastwood took the stage to present the Best Picture award, he joked about doing it ”on behalf of all the cowboys shot in John Ford Westerns over the years.” The veteran actor has since faced accusations of racism for that comment.
Meanwhile, Michael Caine, who co-hosted the event, criticized Brando for ”letting some poor little Indian girl take the boos” instead of ”standing up and doing it himself.”
It’s easy to look back on that night as a sign of how far we still had to go.
For many, Littlefeather’s bravery wasn’t fully understood until decades later. On YouTube, comments beneath clips of her speech are filled with praise.
One user wrote, “People said that Will Smith slapping Chris Rock is the most disgusting moment in Oscar history, but they never saw a Native American woman defending her people’s rights getting booed by actors and actresses. That was the most disgusting moment in Oscar history.”
An ethnic fraud?
Yet, the story of Sacheen Littlefeather, born Maria Louise Cruz in 1946, doesn’t end with her iconic moment at the Oscars.
Shortly after her passing in 2022 from breast cancer, a new chapter unfolded that would challenge the narrative she had crafted over the years.
Her sisters stepped forward, asserting that Littlefeather had fabricated her Native American ancestry. Rosalind Cruz, her sister, revealed that Littlefeather believed it would be more “prestigious” to identify as Native American rather than embrace their Hispanic roots. According to the sisters, their father was of Spanish-Mexican descent, not Apache and Yaqui as Littlefeather had claimed.
Rosalind Cruz also dismissed her sister’s claim that she received the name Littlefeather from her dad after dancing before him while holding a single feather aloft.
“That she danced in front of my father and always wore a feather in her hair, in her head? And that’s when my father called her ‘Littlefeather?’ That’s another fantasy,” Cruz told San Fransisco Chronicle.
New research
As the 50th anniversary of her groundbreaking Oscar moment approached, her sisters reiterated their stance, insisting that Littlefeather was a fraud.
However, just as this narrative began to solidify, new research emerged on March 6, 2024, suggesting that Littlefeather may indeed have had Indigenous Mexican roots.
While we may not have the final word on this debate, this new perspective undeniably casts a different light on that historic Oscar moment and the ongoing fight for representation in Hollywood.
The iconic Cher outfit
Alright, folks, let’s move on to Cher!
Younger generations may not fully grasp the incredible phenomenon that Sonny & Cher were during their heyday. They were massive — absolutely massive!
And Cher, of course, has continued to dazzle and entertain countless new audiences over the years.
But in 1973, Cher was just 27 years old when she attended the Academy Awards alongside her then-husband, Sonny Bono. The couple was there to present the award for Best Original Song, because who better to hand out musical accolades than a duo who knows a thing or two about hitting all the right notes.
That night, amidst many stunning celebrities, Cher radiated with an unparalleled brilliance. Dressed in a daring outfit and rocking hoop earrings, Cher instantly became a fashion icon, proving that sometimes all you need is a bold look and a bit of attitude to make history. Her striking ensemble was designed by Bob Mackie, Hollywood’s premier designer at the time.
He had been dressing Cher since 1967, when she made a guest appearance on The Carol Burnett Show. “We hit it off right off the bat,” Mackie recalled to Variety, and the rest, as they say, is history.
Gold chiffon pajama
Cher always turned to Mackie for special occasions, and the 1973 Oscars were no exception. Back then, Cher was a size 6 with a beautifully trim midriff.
“She likes to emphasize that,” Mackie told Daily News the day after the event.
He crafted a stunning gold chiffon pajama set for her, featuring a bare midriff and flowing Oriental sleeves.
Cher’s long hair cascaded loosely, accentuating the intricate gold Byzantine embroidery, her exposed midriff, and the elegant sleeves that grazed the floor.
At that time, Cher and Sonny had reached the pinnacle of the entertainment industry. Their records sold in the millions, and they were one of the most sought-after acts for concerts and nightclub engagements.
Their comedy hour on CBS was immensely popular, it used to air every Wednesday at 8 PM — truly a “royal jewel” in the CBS crown.
But did all that fame and success really shine through when they strutted down the red carpet that spring evening in 1973? It’s tough to say! What we do know today definitely puts a new spin on that unforgettable night.
Cracks in the facade
Just days before the 1973 Oscars, several newspapers published articles highlighting the declining ratings for The Sonny and Cher Comedy Hour.
Competing against popular shows like Sanford and Son on NBC and The Brady Bunch, their program struggled to achieve the heights it once enjoyed in previous seasons.
While these type of bad ratings would typically lead to immediate cancellations for many shows, CBS executives had a special affection for Sonny and Cher’s program.
They were allowed to continue, largely because the couple was seen as easy to work with. But was it really smooth sailing between Cher and Sonny?
The answer is no.
Walked off stage
The couple’s marriage added a layer of natural friction to their show, but by 1973, that tension was becoming increasingly problematic. Sonny, twelve years Cher’s senior, had faced many challenges before reaching stardom. While Cher could effortlessly shine on stage and in front of the camera, Sonny often played the role of the domineering boss behind the scenes.
One notable incident occurred when Cher famously walked off stage during a performance in Las Vegas, exclaiming, “Who needs you?”
Despite the turmoil, they managed to maintain their relationship. According to The Washington Post, Sonny even gifted Cher a new car to keep the peace, and life at their Beverly Hills mansion continued as usual.
However, that moment in Vegas hinted at a deeper issue. Cher had become the undeniable star of the duo, capable of launching a successful solo career if she chose to. In hindsight, it’s haunting to look at the pictures from that fateful Oscars night, knowing what lay beneath their glamorous facade.
In fact, Cher and Sonny had been grappling with marital problems since late 1972, but they put on a brave face for the cameras, maintaining appearances until 1974.
Cher later described her husband as a “watered-down Svengali,” who tightly controlled their careers and lives with an iron fist. While they were dazzling audiences and making headlines, their personal lives were anything but picture-perfect.
Looking at the iconic images of Cher and Sonny at the Oscars in 1973, it’s a stark reminder for us that sometimes, the most dazzling moments are merely a cover for the cracks beneath the surface.
A huge womanizer
After their much-publicized divorce, it was revealed that Sonny Bono had been notoriously unfaithful — but Cher? Well, she was blissfully unaware.
Just look at the picture below of Cher, shimmering in a dazzling outfit with a smile that could light up the Hollywood sign.
It’s hard to imagine that behind the scenes, Sonny was more interested in creating a harem than harmonizing in a heartfelt duet.
Cher once said, “Stardom made Sonny a huge womanizer. One woman, or even five, was not enough for him. I found all this out afterward. I asked him, ‘How did you manage the logistics?’”
”I was trusting and faithful with him. The truth is, I’m not so sure we should’ve ever been husband and wife.”
Today, Cher, 78, continues to enchant audiences with her talent and charisma.She remains a powerful force in the entertainment industry.
As for Sonny, he left this world in 1998 after a tragic skiing acciden
Looking at that iconic snapshot from 1973, it’s easy to be mesmerized by Cher and Sonny, radiating confidence and glamour as they stood on top of the world.
But the truth?
Their relationship was quietly unraveling, and we had no idea. It’s fascinating, in hindsight, to see how their dazzling smiles masked the turmoil beneath.
Cher’s brilliant smile reminds us that even in the brightest moments, life can be complex and unpredictable. It’s a beautiful testament to her strength and the resilience that has defined her journey
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