When will companies Iearn that going woke isn’t a great idea, as it means that they’ll go broke sooner rather than later, or at least see their stocks and fortunes plummet? Not soon enough to not shoot themselves in the foot financially, apparentIy, as Victoria’s Secret just made the same woke mistake as innumerable companies before it and made a very bad business move rooted in wokeness.
What did it do? It replaced its astoundingly attractive “angels” with the woke, pink-haired, America-bashing soccer player Megan Rapinoe and a slew of “plus size” models.
That might have sounded great in a boardroom full of people sipping soy lattes and chowing down on kale chips, but most American women, when they buy Iingerie, don’t want to look like “plus size” models or Megan Rapinoe.
And so Victoria’s Secret stock has tumbled dramatically and the company has had to fire a slew of executives as its financial fortunes have soured, as the New York Post reported, saying, in a July of 2022 post, that the lingerie giant’s shares crashed to $26.80 and that it had Iaid off 160 management employees from its headquarters in Ohio, about 5% of its home office headcount.
That stock crash problem has continued for the brand, as the Iingerie giant’s stock is, as of the time this article was updated (January 12, 2024), just $24.23. When 2022 began, it’s stock price was still over $56, and the crash began in February of that year and has more or less continued since.
In any case, why might the stock crash have happened and the firings have been necessary? Well the NYP hints at the same issues mentioned above, saying (emphasis added), “Now it offers plus sizes and features plus-size models in its marketing as well as selling masectomy bras for the first time. It also Iaunched its first-ever Mother’s Day campaign last year.
Its stores are brighter and it’s championing more causes highlighting women’s achievements, tapping famous athletes Iike Megan Rapinoe and actress Priyanka Chopra Jonas to represent the brand.
Woman buys abandoned lighthouse and turns it into cozy “nautical” home
Picture owning your very own lighthouse, a majestic beacon overlooking a vast bay, embodying both hope and history.
Sheila Consaul, a 65-year-old aficionado of historic preservation, turned this dream into reality.
For a sum of $71,000, Sheila purchased a derelict lighthouse in Fairport Harbor, Ohio, and embarked on a journey that would see her invest over $300,000 in transforming it into her dream vacation home.
Living in a lighthouse is far from ordinary; solitude greets you at every turn.
Forget about a driveway leading to the front door; instead, you park half a mile away and transport everything you need by hand, from groceries to generator fuel. Yet, the experience, once embraced, is unparalleled.
Sheila’s journey began from her passion for historic preservation and a desire for a unique summer retreat.
Upon discovering that the government was auctioning off lighthouses, she saw an opportunity to merge her interests.
Though the lighthouse she acquired was in a sorry state, with cracked windows and peeling plaster, Sheila remained undeterred.
With the aid of a home equity loan, she embarked on a challenging yet fulfilling renovation project.
Renovating the lighthouse presented numerous challenges; every construction material had to be hoisted by crane and transported by boat due to its remote location.
Furthermore, being entirely off the grid posed additional hurdles; rebuilding the electrical system and relying on a gasoline-powered generator were just a few of Sheila’s tasks.
Despite these obstacles, the transformation is remarkable.
Today, the lighthouse boasts a fully equipped kitchen with granite countertops and modern appliances.
The plumbing and electrical systems have been overhauled, while the once-broken windows now showcase stunning stained glass.
However, preserving its historical essence was equally paramount.
Original features like dark brown floorboards and cast-iron stairs remain intact, alongside innovations such as a rainwater collection system.
Since 2012, Sheila has welcomed guests to the lighthouse, hosting annual open houses and sharing this community treasure with others.
Maintained by the Coast Guard and still serving as a navigational aid, the lighthouse stands as a testament to community and heritage.
Would Sheila embark on this journey again? Perhaps not, but the rewards have been immeasurable.
While she currently has no plans to rent out her unique summer home, she remains open to the possibility.
For now, she revels in the fruits of her labor and the extraordinary experience of lighthouse living.
Sheila Consaul’s story exemplifies what happens when perseverance and passion converge.
She didn’t just acquire a property; she rescued a historical gem, ensuring it endures for generations to come.
Take a virtual tour of the lighthouse in the accompanying video below!
Feel free to share this remarkable tale with your loved ones.
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