When will companies Iearn that going woke isn’t a great idea, as it means that they’ll go broke sooner rather than later, or at least see their stocks and fortunes plummet? Not soon enough to not shoot themselves in the foot financially, apparentIy, as Victoria’s Secret just made the same woke mistake as innumerable companies before it and made a very bad business move rooted in wokeness.
What did it do? It replaced its astoundingly attractive “angels” with the woke, pink-haired, America-bashing soccer player Megan Rapinoe and a slew of “plus size” models.
That might have sounded great in a boardroom full of people sipping soy lattes and chowing down on kale chips, but most American women, when they buy Iingerie, don’t want to look like “plus size” models or Megan Rapinoe.
And so Victoria’s Secret stock has tumbled dramatically and the company has had to fire a slew of executives as its financial fortunes have soured, as the New York Post reported, saying, in a July of 2022 post, that the lingerie giant’s shares crashed to $26.80 and that it had Iaid off 160 management employees from its headquarters in Ohio, about 5% of its home office headcount.
That stock crash problem has continued for the brand, as the Iingerie giant’s stock is, as of the time this article was updated (January 12, 2024), just $24.23. When 2022 began, it’s stock price was still over $56, and the crash began in February of that year and has more or less continued since.
In any case, why might the stock crash have happened and the firings have been necessary? Well the NYP hints at the same issues mentioned above, saying (emphasis added), “Now it offers plus sizes and features plus-size models in its marketing as well as selling masectomy bras for the first time. It also Iaunched its first-ever Mother’s Day campaign last year.
Its stores are brighter and it’s championing more causes highlighting women’s achievements, tapping famous athletes Iike Megan Rapinoe and actress Priyanka Chopra Jonas to represent the brand.
A teenager built his ideal tiny house entirely from reused materials and now enjoys living without paying rent
While many people typically wait until they are at least 30 years old to build their dream home, the thrill of hand-crafting your ideal living space is unmatched.
Imagine the journey of creating a plan, putting your heart and soul into it, and finally seeing your vision come to life. That’s exactly what Tom did. At just 17 years old, he used his skill, creativity, and determination to make his dream a reality.
Driven by rising housing costs and a desire for independence, Tom set out to build a modest home using recycled materials. He discovered he could create something completely from scratch while staying within a budget.
“My vision for the cabin was to keep things simple and provide a stress-free lifestyle. Everything I have is mine; I paid for everything”, Tom explained.
Now, at 20, Tom is relieved knowing he won’t have to spend his hard-earned money on rent. “It’s a no-brainer life and once you’ve built something, it really is yours”, he added.
Tom’s house is located on his grandfather’s extensive property and retains a charming English country aesthetic, complete with a side window. At 17, he bought a caravan and immediately began building it while working and completing his carpentry apprenticeship, which he completed in December.
The front of his house is made of larch wood, sourced cheaply from a local sawmill, while the side walls are made of fence boards. All the windows are recycled, sourced from a website that specializes in used materials. He recently added a porch, using boards from a scaffolding company and other scrap and reclaimed wood he recovered from the job.
Upon entering Tom’s home, visitors are greeted by beautiful reclaimed wood and a tranquil poster of a seascape. “My goal was to use only reclaimed wood for the build because it’s budget-friendly,” Tom noted. Much of the wood in his home was salvaged from old homes that he personally stripped down, sanded and repurposed.
The living area includes a compact workspace for his work and meals, a standard sofa, and a wall-mounted TV. In the future, he hopes to upgrade to a multifunctional sofa with built-in storage.
Tom especially loves his kitchen, where he made a fully functional worktop out of recycled scaffolding boards and spent hours sanding and painting it. The kitchen is equipped with essential appliances such as a fridge, stove and toaster.
Opposite the kitchen is a compact bathroom with a small chemical toilet with electric flush. The shower area has corrugated iron walls and copper fittings, evoking a rustic farmhouse feel. Back in the living room, a ladder leads to the loft, which leads to Tom’s cozy bedroom with double mattress.
Tom began building his dream home at age 17 with a budget of $8,200 and an hourly wage of $5.50 and managed to save most of his income to finance the construction of his home using recycled materials.
Imagine how his home will evolve as he completes the various upgrades he has in mind! For a full tour of Tom’s home, check out the video below
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