In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Kathy Bates: A Brave Warrior Fighting Against Cancer
Narratives of affluent Hollywood stars grappling with health issues serve as a reminder that they are akin to us. The Academy Award-winning actress Kathy Bates talked candidly about her fight with cancer and the difficulties she endured in silence during a recent interview on the Dr. Phil program. Even though she was well-known, Bates ended up portraying a brave heroine in a true story, overcoming cancer twice.
She said in 2012 that she had been cancer-free for nine years and had triumphantly battled ovarian cancer. But a few weeks ago, she received the heartbreaking news that she had breast cancer. She likened the moment she was given this devastating diagnosis as being in a room that was scarier than something from an American Horror Story.
In 2003, Bates had already gone through a trying time due to ovarian cancer. She kept her fight a secret while enduring grueling surgery and nine months of chemotherapy. She told just a select few people about it, including PEOPLE magazine, and stated, “It really took a lot out of me, but I didn’t want anyone to know.”
She overcame ovarian cancer and maintained her cancer-free status for many years because to her tenacity and fortitude. But when her doctor told her that the cancer had come back, this time in her breast, her fight was far from done. Bates wasn’t totally shocked by this setback, noting that breast cancer runs in her family.
Bates decided to have a double mastectomy in order to halt the spread of her breast cancer. She turned her tragedy into inspiration for other women rather than letting it break her soul. Bates kept her vibrant personality and sense of humor despite hardship. She cracked a joke, saying, “I miss ‘Harry’s Law’ more than my breasts,” and thanked her followers for their continuous support through her lowest points.
Bates no longer has cancer, but because her lymph nodes were removed, she now suffers from lymphedema. About 30% of breast cancer survivors have this illness, which makes daily living uncomfortable due to pain and edema. But Bates won’t allow it to define who she is. She candidly recounts her experience in an effort to inspire other women to make routine checkups a priority and to reassure them that they are not fighting this battle alone.
In addition, Bates has agreed to represent the Lymphatic Education & Research Network (LE&RN) by using her platform to advocate for people with lymphedema and to increase public awareness of the condition.
Bates has gained resilience and a sense of purpose over her experience. “I’m grateful that my difficulties have given me a sense of purpose,” she muses. It’s intriguing how events unfold in that manner.
The conversation with Kathy Bates illuminates the difficulties she overcame and offers hope to anyone who might be going through comparable struggles. Her experience serves as a reminder that, given enough willpower, empathy, and encouragement, we can turn our own hardships into assets.
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