In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Pregnant and Forced to Kneel on a Flight, The Shocking Reason Why
Kayla, still grieving her grandmother, was headed home after the funeral, unaware of the chaos that awaited her during the flight. Mistaken for someone else, she had to rely on her instincts to get through the unexpected trouble.
Feeling drained from the funeral and her pregnancy, Kayla just wanted to be in her own bed. The emotional farewell to her grandmother, who had always supported her, weighed heavily on her.
While packing, her mother expressed concern about her leaving so soon. Kayla reassured her that she needed to return to work and her husband, Colin, who struggled without her. Her parents planned to stay a few more days to sort out her grandmother’s affairs, but Kayla wished her grandmother could have met her unborn baby.
Navigating the busy airport, Kayla hated flying, but it was preferable to a long drive. After boarding, she settled in, eager for the journey home. As the flight took off, Kayla sensed someone staring at her. A man a few rows back caught her eye, making her uneasy, but she dismissed it as someone judging her for traveling while pregnant.
Moments into the flight, a stern flight attendant approached her and asked her to follow her to the back. Confused, Kayla complied. Suddenly, the attendant ordered her to kneel, and the man who had been watching her approached, accusing her of theft.
Kayla insisted she hadn’t stolen anything and was returning from her grandmother’s funeral. The man showed her pictures of a woman who looked like her but had distinct tattoos that Kayla didn’t have. Just as she was starting to panic about her baby, the man began to reconsider.
In a moment of desperation, Kayla placed his hand on her belly to prove she was pregnant. Relieved but still embarrassed, he apologized, explaining he thought she was a thief he was pursuing.
However, the situation escalated when the flight attendant revealed a gun and ordered them both to comply. In a surge of instinct to protect her baby, Kayla kicked the attendant, causing her to drop the gun. The man tackled her, revealing that she was the real thief.
Once they landed, police were waiting. Detective Connor, who had been tracking the thief, apologized for mistaking Kayla for the criminal. Despite the ordeal, Kayla felt a strange sense of relief. As she stepped out of the airport and saw Colin waiting with flowers, she felt at peace.
Colin embraced her, glad to have her back. On the drive home, Kayla recounted the harrowing flight. Concerned for her well-being, Colin asked if she needed a doctor, but she reassured him that she was fine. As he placed his hands on her belly, they shared a moment of happiness, looking forward to their future together.
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