In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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ONE OF PATRICK DEMPSEY’S TWIN SONS WAS CALLED “HIS CLONE” AND “THE NEXT MCDREAMY” AFTER THEY WALKED THE RED CARPET WITH HIM.
Recently, the actor Patrick Dempsey, who was once named the sexiest man alive and is now 57 years old, walked the red carpet with his wife and kids. They were all dressed up for the premiere of the movie Ferrari. Everyone looked really stylish, but one of Patrick’s 16-year-old twin sons, Darby, caught everyone’s attention.
What got people talking was how much Darby looks like his dad. Fans couldn’t believe the resemblance. One person said Darby looked like a clone of his dad. Another fan said he could be the next “McDreamy,” referring to a character his dad played on Grey’s Anatomy.
The truth is that good looks run in the Demspey family.
Patrick and his wife Jillian had their first child, a daughter named Talula, in 2002. Then a few years later, they welcomed twin boys, Darby and Sullivan, who are now 16 years old.
Patrick has talked about being a dad to three kids, saying that having a bigger family actually made things easier for him and his wife.
“In 2008, the Grey’s Anatomy actor said, “I love having a big family. I think it’s easier, oddly, in some ways, having three children as opposed to one. And it’s been great for my relationship with my wife and our life and everything.”
As his kids became teenagers, Patrick said things got tougher. Raising teens needs a lot of energy.
“They want their independence, which is normal,” he told People magazine in 2023. “They need to figure out how they fit into the world, make mistakes, and learn from them. As a parent, you need to be there for them through it all.”
After being a runner-up for years, Patrick was finally named “Sexiest Man Alive.”
“I’m glad it’s happening at this point in my life. It’s nice to have the recognition,” the actor said.
Asked how his children would react, McDreamy said they would probably tease him.
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