In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Emma Heming Shares Emotional Video of Bruce Willis Following Dementia Diagnosis
Following his diagnosis with aphasia, a condition that disrupts communication, actor Bruce Willis has largely stayed out of the public eye. His family has been candid about his condition, revealing that he has frontotemporal dementia (FTD) and continues to keep fans updated on his health journey.
Rumer Willis, Bruce’s daughter, took to social media to express the family’s gratitude: “We want to start by thanking everyone for the overwhelming outpouring of love, support, and the wonderful stories we have received since sharing Bruce’s initial diagnosis. With that in mind, we wanted to provide an update on our beloved husband, father, and friend, now that we have a clearer understanding of his condition.”
She added, “Since we disclosed Bruce’s aphasia diagnosis in spring 2022, his condition has progressed, leading to a more specific diagnosis: frontotemporal dementia (FTD).”
As Bruce’s cognitive abilities continue to decline, his medical team is doing all they can to make his life more comfortable. Emma Heming, Willis’ wife, is working closely with a dementia specialist to ensure that the Die Hard star receives the best possible care. “My grief can be paralyzing, but I’m learning to coexist with it. As my stepdaughter, Scout Willis, reminded me, grief is the purest form of love. I hope that brings you some comfort too,” she shared in 2022.
Recently, Emma discovered a new Instagram feature that showcases past photos and videos. She shared a memory of Bruce from a year ago, where he is seen praising her, with the caption: “What’s this new Memory feature on IG!? Omg, my biggest fan. I’m so in love with him.”
In the video, Bruce is heard expressing his admiration for Emma’s skincare brand, Cocobaba.
Before the family publicly disclosed Willis’ diagnosis, his colleagues observed that he was struggling to remember his lines. A crew member from his recent film, White Elephant, remarked: “It wasn’t a matter of annoyance but more about protecting Bruce’s dignity. Someone would feed him a line, and he struggled to grasp its meaning. He was just being guided along.”
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