In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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At the age of 4, she garnered the title “the most beautiful girl in the world”: Here’s how she looks at 20 years old
In a world where every child possesses a unique kind of beauty, there are some whose allure is so enchanting that they effortlessly claim the spotlight as the most beautiful children in the world. Thylane, a young girl whose mere presence stole the hearts of many, serves as a prime example of such captivating charm.
Right from her earliest days, Thylane’s distinctive grey eyes and curly locks cast a spell on all who beheld her. Even in her toddler years, her arresting features caught the attention of modeling scouts eager to work with her.
While countless individuals spend years navigating the complex terrain of the modeling world, striving to secure coveted roles in fashion shows, Thylane’s path unfolded with remarkable ease, her innate beauty acting as a key to unlock doors of opportunity.
By the tender age of 10, Thylane had already claimed the title of the world’s most beautiful child. She stood out among her peers as one of the rare few to grace the illustrious pages of Vogue and adorn the covers of esteemed magazines.
Yet, amidst the acclaim and adoration, Thylane’s family found themselves under scrutiny for introducing her to the world of modeling at such a young age. Many critics argued that instead of being thrust into the spotlight of photoshoots and fashion events, Thylane should have been free to revel in the joys of childhood, spending time with friends and frolicking outdoors like any other 10-year-old.
However, unmoved by the naysayers, Thylane’s parents stood firm in their convictions, steadfastly defending their choices in raising their daughter.
As Thylane’s star continued to rise, she ventured into the realm of acting, spurred on by the interest of numerous producers eager to collaborate with her.
After a brief foray into the world of cinema, Thylane found herself drawn back to her roots in the fashion and beauty industry once more.
Now a blossomed young woman, recent photographs depict Thylane alongside her beau amidst the picturesque landscapes of the south of France. The images captured during their romantic getaway reveal a deep and abiding affection between them, a testament to the love they share.
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