Social Media’s Role in Redefining Beauty Standards
Social media has revolutionized nearly every aspect of modern life, and its influence on beauty standards is no exception.
For decades, beauty ideals for women have been narrowly defined. From Marilyn Monroe’s curvaceous figure in the 1950s to the ultra-thin frames of 1990s supermodels, society’s idea of the “perfect” body has shifted over time. However, a consistent theme has been the pressure on women to conform to a singular standard, often dictated by pop culture and advertising.
In contrast, social media has significantly expanded the definition of beauty. Platforms like Instagram, TikTok, and YouTube now feature creators of all sizes, shapes, and ethnicities. This inclusivity is reshaping how people view their bodies, offering representation that goes far beyond the size 0 models traditionally seen in mainstream media.
Plus Size Becomes the New Norm
As American women increasingly embrace body positivity and size inclusivity, research shows that the average body size is also changing.
A study published in the International Journal of Fashion Design, Technology and Education highlights a shift in what is considered “average.” While it was once commonly stated that the average size for American women was 14, the study reveals that the average woman now wears between a misses size 16 and 18, which corresponds to a women’s plus size 20W. Additionally, the average waist size has increased from 34.9 inches to 37.5 inches over the past two decades.
“We hope this information reaches both the industry and consumers,” said Susan Dunn, one of the study’s lead researchers, in an interview with Today. “Understanding these figures can have a profound impact on women’s self-esteem. The apparel industry needs to recognize that these women are here to stay and deserve inclusive clothing options.”
Why Are American Women Getting Larger?
The average size of American women has increased over the past several decades. According to the CDC, the average weight of an American woman is now approximately 170.6 pounds, compared to 140 pounds in the 1960s. Multiple factors contribute to this trend:
- Lifestyle Changes: Sedentary jobs, higher calorie consumption, and an increased reliance on processed foods play significant roles.
- Cultural Shifts: Greater acceptance and celebration of diverse body types have reduced societal pressure to adhere to extreme dieting.
- Genetics and Environment: Genetic predispositions and environmental factors, such as stress and access to healthy foods, also influence body size.
Beyond Appearance: A Health Perspective
While larger body sizes are increasingly celebrated, the medical implications cannot be ignored. Obesity rates have doubled since 1990, according to the World Health Organization. Social media, while fostering inclusivity, has also been criticized for promoting unhealthy lifestyles and sedentary habits that contribute to weight gain.

The Mayo Clinic emphasizes that “obesity isn’t just a cosmetic issue.” It is a medical condition that increases the risk of numerous health complications, including heart disease, diabetes, high blood pressure, high cholesterol, liver disease, sleep apnea, and certain types of cancer.
A New Era of Beauty
True beauty lies in celebrating individuality rather than conforming to a rigid standard. Social media has been instrumental in spreading this message and has the potential to reshape beauty norms in a positive way when used thoughtfully.
What’s your take on social media’s impact on beauty standards? Share your thoughts and pass this article along to gather more perspectives!
At 100 years old, Jimmy Carter is nearing the final chapter of his life, with loved ones by his side during this time.
On October 1, Jimmy Carter celebrated a major milestone, becoming the first U.S. president to reach 100 years old. While his family honored this remarkable moment, his grandson shared that Carter is now “very limited in what he can do,” reflecting on the final stages of his life’s journey.
Friends and family gathered in Plains, Georgia, Carter’s hometown, to celebrate his birthday, marking the first one without his wife Rosalynn. President Joe Biden sent a heartfelt message, acknowledging the bittersweet occasion, reminding Carter that even though Rosalynn passed away, she remains with him in spirit.

The milestone celebration took place at the home Carter and Rosalynn built in the 1960s, where Carter has been in hospice care. His grandson Jason shared that this home has always provided Carter with the most comfort and support, and there is no other place where he’d want to spend these final moments.
Jason also spoke about the difficulty his grandad has faced since Rosalynn’s death, after 77 years of marriage, noting that no one can fully understand what Carter is going through. He emphasized the importance of accepting that this stage of life is deeply spiritual and beyond full comprehension.

At the birthday celebration, Carter’s son Chip and other family members enjoyed cupcakes on the lawn while World War II planes flew overhead in honor of the former president. Chip mentioned that Carter is still engaged and intends to live long enough to vote in the upcoming election, showing his continued dedication to democracy.
Jason reflected on the significance of Carter’s 100 years, highlighting the immense good he’s done throughout his life. He also shared how the last 19 months, during which Carter has been in hospice, have been an opportunity for the family and the world to reflect on his legacy.

While physically limited and rarely leaving home, Carter remains emotionally engaged, still laughing and enjoying meaningful experiences in these final stages of his journey. Jason expressed that this time has been deeply significant for his grandfather, a unique chapter of life that can only be experienced at the very end.
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