As the push for electric vehicles persists despite public reluctance, the once-promising solution for environmental concerns is revealing significant drawbacks. Issues like inadequate charging infrastructure, limited range, battery problems, high repair costs, and supply chain disruptions have plagued the industry.
Despite these challenges, proponents like Joe Biden continue to advocate for electric vehicles. However, the lack of consumer interest has led to substantial financial losses for manufacturers. Ford Motor Company, for instance, reported a staggering $4.7 billion loss in 2023 from its electric vehicle product line, exceeding earlier projections.
The company attributed the losses primarily to intense competition driving down prices. With Ford selling around 72,608 electric vehicles in the year, the losses translate to roughly $65,000 per vehicle sold, an unsustainable business model. Moreover, Ford anticipates further losses, projecting up to $5.5 billion for 2024, particularly concerning in an election year.
Despite Chief Financial Officer John Lawler’s optimistic remarks about future profitability and customer adoption, the reality suggests otherwise. Ford’s flagship electric vehicle, the F-150 Lightning pickup, saw diminished demand, leading to production cuts. This setback is notable, especially as Biden’s administration aimed for 50% of new vehicle sales to be electric by 2030.
Watch Biden test drive the Ford Lightning pickup here:
General Motors has also dialed back production and tempered expectations, posting a $1.7 billion loss on electric vehicles in just the fourth quarter of 2023. Ford went on to state: “We said yesterday that we will launch our second-generation EVs when they can be profitable and deliver the kind of returns we want, and we will build a stand-alone profitable EV business. Meantime, we’re improving the contribution margin of our first-generation EVs.”
My Rich Husband Forbade Me from Entering One Room in Our House – I Could Not Stop Crying When I Saw What He Was Hiding
When Alexis’ parents forced her to marry Robert, she had no idea what she was getting herself into. Later, Alexis broke the one rule her husband gave her and entered the room he warned her about, unleashing secrets she wasn’t prepared for.
I couldn’t understand why my parents wanted me to get married before I found someone myself.
“Alexis,” my mother said, “Robert is a catch. He’s a wealthy man who will take care of you. You wouldn’t even have to work.”
I couldn’t refuse. My father had made it clear.
“You marry Robert, Alexis,” he said, puffing on his cigar. “Or you can figure out your own living arrangements.”
In a sense, Robert was my prince charming. Our family had a bakery, which was losing customers because we had no gluten-free options on the menu.
“We will continue to bake what we know,” my father insisted.
Our marriage was definitely an arranged one. Robert’s demeanor was cold, and he refused to let me get to know him properly. I don’t know how my father arranged our connection.
Our wedding was a spectacle of Robert’s affluence, nothing short of extravagant. Robert’s wedding planner had thought of everything.
My wedding dress was a custom piece that he commissioned for me. But even through our wedding planning, we barely spoke.
“I’m looking forward to being married,” he admitted one evening, a few days before the wedding.
“But I don’t know what I’m doing,” he added.
That was the closest Robert had gotten to letting me in.
Two days after our wedding, I moved into our new home.
“Come, I’ll show you around,” Robert said.
He took me around our home, a mansion boasting luxuries I’d never imagined before: sprawling golf courses, a shimmering swimming pool, and a fleet of staff at our beck and call.
“It’s beautiful,” I said when we got to the kitchen. “Everything is beautiful.”
“Now, Alexis, this house belongs to you too,” he declared with a hint of pride.
I smiled at the stranger standing in front of me. Maybe we were going to make something of our marriage.
“But one thing, Alexis,” he said. “There’s one rule. The attic. Never go in there.”
I nodded at Robert. I couldn’t fathom why I wouldn’t be allowed anywhere in the house. But I also recognized that I didn’t know my husband well enough yet. So, I had to obey.
A few days later, Robert went to a meeting, leaving me alone in our massive home.
Driven by curiosity stronger than any warning, I found myself ascending the stairs to the attic. My heart pounded with a mix of fear and excitement. I knew I didn’t have a lot of time.
A quick in and out, I thought to myself.
Pushing the door open, I was met with a sight that sent me to my knees, tears streaming down my face. I didn’t know why I was crying. I didn’t know why I felt confusion and relief at the same time.
The attic, dimly lit, seemed to be a vault of my husband’s hidden memories. Childhood toys lay scattered, each carrying untold stories. Old postcards and photographs of Robert’s life before me. Among the relics were letters from a young boy to his father, a soldier away at war.
“How dare you come in here? Now, I have to change the locks in my own home because my wife does not respect my requests?”
Robert’s face turned red with rage.
“I just want to understand,” I stammered. “I just want to know you, Robert.”
Slowly, his rage dissolved, and he seemed to see me as a companion in his world, instead of the intruder he had made me out to be.
“Alexis,” he said, “Come, let’s sit.”
Robert led me to the living room.
“My father was a stern man. He was a soldier and he believed in keeping emotions locked away. These are the only things I have of a time when I felt loved,” he confessed.
My heart caught on his every word as his voice broke.
What followed was a revelation of his soul. Stories of a lonely childhood, of a boy yearning for his father’s approval, unfolded in our home.
In those vulnerable moments, I didn’t see the distant, cold man I had married but a boy who had never stopped seeking love and acceptance. He just didn’t know how to go about it.
In those few hours, things changed. Robert started letting me in. And now, years later, our home is filled with the cries and laughter of our daughter, April.
Through our daughter, Robert healed. He healed for himself, and for our daughter.
We’ve packed away everything from the attic, so it is no longer a shrine to Robert’s past but is now my little reading nook.
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