The red carpet has long been synonymous with opulence, extravagance, and jaw-dropping fashion moments. Celebrities, stylists, and designers work tirelessly to create iconic looks that not only turn heads but also set trends for years to come. Here, we delve into the world of luxury and spotlight with the top 10 most expensive red carpet looks that left us in awe.
10. Gwyneth Paltrow at the Oscars (2012) — Estimated Cost: $1 Million

Gwyneth Paltrow’s unforgettable appearance at the 2012 Oscars left a lasting impression. Draped in a mesmerizing white Tom Ford gown, Paltrow captivated onlookers with her timeless elegance and sophistication.
However, it was her choice of accessories that truly elevated her look to the next level. On her wrist was the dazzling Anna Hu Haute Joaillerie «Hearts of Winter» cuff bracelet, a masterpiece studded with a staggering 2,368 brilliant diamonds. Valued at an astonishing $1 million, this exquisite accessory added an extra layer of opulence and glamour to Paltrow’s red carpet-look.
9. Blake Lively at the Met Gala (2018) — Estimated Cost: $2 Million

Blake Lively stunned in a custom Versace gown featuring intricate embroidery and a cascading train that took 600 hours to make. Paired with Lorraine Schwartz jewels, including a pair of emerald earrings worth $2 million, Lively’s glamorous look epitomized modern Hollywood glamour.
8. Rihanna at the Met Gala (2015) — Estimated Cost: $3.97 million

Rihanna’s iconic Guo Pei look from the 2015 Met Gala has transcended mere fashion statements to become a cultural phenomenon. The extravagant yellow gown, with its voluminous train and intricate embroidery, captured the imaginations of millions worldwide. Its reported price tag of $3.97 million only added to its mystique.
7. Jennifer Lopez at the Met Gala (2019) — Estimated Cost: $9 Million

Jennifer Lopez made a memorable statement at the Met Gala in a custom Versace gown adorned with intricate beading and featuring a dramatic train. Paired with luxurious accessories, including a bejeweled headpiece and bold jewelry worth $8.8 million, Lopez commanded attention on the red carpet.
6. Anne Hathaway at the Oscars (2011) — Estimated Cost: $10.1 million

Anne Hathaway made a striking statement at the 2011 Oscars in a vibrant red Valentino gown that radiated sophistication and glamour, with an estimated value of $106,075. Adorning her neck was the breathtaking Lucida Star diamond necklace from Tiffany and Co., a masterpiece valued at a staggering $10 million.
5. Amy Adams at the The Golden Globes (2014) — Estimated Cost: $10.6 million

Amy Adams graced the Golden Globes red carpet in 2014 with an ethereal presence that captured the essence of Hollywood glamour. Her gown, a custom creation from Valentino, draped her silhouette in layers of delicate chiffon and intricate lace. However, it was the breathtaking necklace dripping with rare gemstones and diamonds that took everyone’s breath away.
4. Beyoncé’s at the Grammy (2017) — Estimated Cost: $12 Million

Beyoncé radiated glamour in a custom Peter Dundas sequined gown, accentuated by its plunging neckline. However, it was the mesmerizing sparkle of the $12-million worth of diamonds adorning her, courtesy of her dear friend Lorraine Schwartz, that truly stole the spotlight. From the diamond rings on her fingers to the breathtaking 400-carat gems cascading down her neck in a long necklace, every facet of Beyoncé’s look emanated opulence and sophistication.
3. Cate Blanchett at the Oscars (2014) — Estimated Cost: $18 Million

Cate Blanchett graced the Oscars red carpet in a breathtaking Armani Privé gown embellished with hundreds of Swarovski crystals. Paired with Chopard diamond earrings and a stunning bracelet, this ensemble elevated Blanchett to the ranks of Hollywood royalty.
2. Lady Gaga at the Oscars (2019) — Estimated Cost: $30 Million

Lady Gaga made a grand entrance at the 2019 Oscars in a black Alexander McQueen gown, accessorized with the iconic Tiffany Yellow Diamond. This is one of the largest yellow diamonds in the world. With a price tag of $30 million, this show-stopping accessory perfectly complemented Gaga’s avant-garde style.
1. Carrie Underwood at the The Grammys (2013) — Estimated Cost: $41 million

Carrie Underwood’s appearance at the 2013 Grammys was nothing short of a mesmerizing spectacle of luxury and elegance. The custom-designed creation by Roberto Cavalli was adorned with intricate beadwork and delicate embroidery. She also wore a breathtaking necklace featuring 381 carats of oval, pear, marquise, and round brilliant white diamonds. The necklace alone cost $31 million.
These ten unforgettable red carpet moments prove the power of fashion to captivate, inspire, and leave us in admiration. From the intricate craftsmanship of couture gowns to the dazzling sparkle of rare jewels, these celebrities spared no expense in creating unforgettable fashion moments that continue to shape the landscape of red-carpet glamour.
Dairy Queen store got in serious trouble after posting controversial sign
In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
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