Wisconsin Dairy Queen Puts Up ‘Politically Incorrect’ Sign, Owner Stands By His Decision

A message left on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, garnered attention and is currently making waves on the internet. The billboard prominently displays the restaurant’s political incorrectness and calls attention to the fact that it often employs holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” Additionally, it shows support for the

They receive complimentary sundaes, the US flag, and expressions of gratitude for their military service on Veterans Day.

In defense of the placard, restaurant owner Kevin Scheunemann stated that it was put up nearly four years ago to be transparent about his and the staff’s dedication to serving God and the nation. According to Scheunemann, he put up the sign in response to a customer’s grievance against Christian music being played in the restaurant. Since then, the sign hasn’t caused any further issues.

The sign has gained more attention recently when an Oregonian tourist posted a picture of it on Facebook and expressed concerns about the message’s alleged exclusivity. The original post attracted a lot of attention before it was taken down.

While some people support the message on the sign, others have taken offense at the person who shared the image and voiced their opinions. However, Scheunemann’s choice to put the sign is supported by local business owners, who say that customers are free to leave the restaurant if they disagree with its principles.

The people living in the little village of Kewaskum seem to read the sign as the owner’s statement of beliefs and take it at face value. According to Dairy Queen’s official statement, Scheunemann’s approach is not endorsed by the company, and the sign only conveys the proprietor’s beliefs. The company stated that all franchisees and staff members are required to treat customers with respect and decency, regardless of their religious beliefs.

Buttons and Memories

I miss my mom. I used to push all the buttons just as she would walk down the aisle, a mischievous glint in my eye. Each time we visited the grocery store, I’d dash ahead, my small fingers dancing over the colorful buttons of the self-checkout machine. With each beep, she’d turn around, half-laughing, half-exasperated. “You little rascal! One day, you’re going to break it!” she’d say, shaking her head, but her smile would give her away. Those moments were filled with laughter and light, the kind of memories that could brighten even the dullest days.

Since her passing, the grocery store has become a hollow place for me. I walk through, the automatic doors sliding open with a soft whoosh, and I feel the weight of the emptiness settle in my chest. The shelves filled with brightly packaged goods seem to mock my solitude. I can still hear her voice, echoing in my mind, reminding me to pick up my favorite snacks or to try a new recipe. I wander through the aisles, my heart heavy, searching for a piece of her in every corner.

I remember how she would linger by the produce, inspecting the apples with care, always choosing the shiniest ones. “The best things in life are worth taking a moment to choose,” she would say, her hands gently brushing over the fruit. Now, I find myself standing there, staring at the apples, unable to choose. They all seem dull and lifeless without her touch.

The self-checkout machines are still there, their buttons waiting to be pressed, but they feel like a cruel reminder of what I’ve lost. I can’t bring myself to push them anymore. The last time I stood in front of one, the memories flooded back. I could almost hear her laughter, feel her presence beside me. But it was just a memory, fleeting and painful.

Every week, I return to the store, hoping that somehow it will feel different, that I’ll find a way to connect with her again. But the aisles remain unchanged, their fluorescent lights buzzing overhead like a persistent reminder of my loneliness. I see other families laughing and chatting, and I feel like an outsider looking in on a world that no longer includes me.

One evening, as I walked past the cereal aisle, I spotted a box of her favorite brand. It was decorated with bright colors and cheerful characters, a stark contrast to the heaviness in my heart. I hesitated for a moment, then reached out and grabbed it, a sudden rush of nostalgia washing over me. I could almost see her standing beside me, her eyes twinkling with excitement. “Let’s get it! We can make our special breakfast tomorrow!” 

With the box cradled in my arms, I made my way to the checkout. I felt a warmth spreading through me, the kind of warmth that comes from cherished memories. But as I stood there, scanning the items and watching the screen flash numbers, I realized that I was alone. The laughter we shared, the spontaneous dance parties in the kitchen, all of it felt like a distant dream.

When I got home, I placed the box on the kitchen counter, a bittersweet smile tugging at my lips. I thought about making pancakes, just like we used to, the kitchen filled with the scent of vanilla and maple syrup. I reached for my phone to call her, to share the news, but my heart sank as reality set in. There would be no more calls, no more laughter echoing through the house.

That night, I sat in the dark, the box of cereal beside me, feeling the weight of my grief settle in. I poured myself a bowl, the sound of the cereal hitting the milk breaking the silence. As I took the first bite, tears streamed down my cheeks. Each crunch reminded me of the moments we had shared, and I felt an ache in my chest for the warmth of her presence.

“I miss you, Mom,” I whispered into the stillness of the room. “I wish I could press all the buttons just one more time, hear you laugh, feel your hand in mine.” 

But the buttons would remain untouched, just as the aisles of the grocery store would remain silent, a reflection of the emptiness I felt inside. And in that moment, I realized that while the world continued to move forward, I would always carry her with me, a bittersweet reminder of the love that once filled my life.

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