How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

https://embed.gettyimages.com/embed/79662413?et=bpZTpECeT79ycwz_m3DBkg&tld=com&sig=D1ZjQhFIWHZF7-nbB6hvXge96dJ-ZBNIUfeMbO7iVGg=&caption=true&ver=1

Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

https://embed.gettyimages.com/embed/830478650?et=1ULxOMQMRtpjM2YXxYhMgg&tld=com&sig=hyRmzwi0XTRcQ6_ANs8JDzcQRtWsql-beQ-AGBkimZs=&caption=true&ver=1

Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

https://embed.gettyimages.com/embed/830478970?et=_0wOqC16S6xt3S9X5u8ivg&tld=com&sig=cE6gmU06y58rP8R6COYY2EosuGttHPP_0b6ibDGbOoE=&caption=true&ver=1

Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

https://embed.gettyimages.com/embed/830478964?et=TzWf9FZJTBxqZjS3aeguJw&tld=com&sig=zdX5Bn_LVBpTG5cKBAqAqUaMxUcINSVIG87VhrEF2uk=&caption=true&ver=1

Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

https://embed.gettyimages.com/embed/830504100?et=TejS8zIsS89GsNxcfGYXlw&tld=com&sig=6lWvEkovGlKOZoRsKkQiem4EnZGg6EbU17LMOD4YrKg=&caption=true&ver=1

Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

My Husband Went on a Business Trip Right Before Christmas — on Christmas Eve, I Found Out He Lied and Was Actually in Our City

My husband left on an “urgent” business trip just two days before Christmas. When I learned he had lied and was actually at a nearby hotel, I drove there. But when I burst into that hotel room, I froze in tears. The face looking back at me shattered my heart and turned my world upside down.

I always thought my husband and I shared everything. Every silly joke, every little worry, and every dream. We knew each other’s quirks and flaws, celebrated our victories together, and helped each other through rough patches. At least, that’s what I believed until Christmas Day when everything I thought I knew came crashing down around me.

An upset woman | Source: Midjourney

An upset woman | Source: Midjourney

“Andrea, I need to tell you something,” Shawn said, his fingers drumming nervously on our kitchen counter. “My boss called. He needs me to handle an emergency client situation in Boston.”

I looked up from my coffee, studying his face. There was something different in his expression. A flicker of… guilt? Anxiety?

“During Christmas?” my eyes widened.

“I know, I know. I tried to get out of it, but…” He ran his hand through his dark hair — a gesture I’d grown to love over our three years of marriage. “The client’s threatening to pull their entire account.”

A distressed man | Source: Midjourney

A distressed man | Source: Midjourney

“You’ve never had to travel on Christmas before.” I wrapped my hands around my coffee mug, seeking warmth. “Couldn’t someone else handle it?”

“Trust me, I wish there was.” His eyes met mine, then quickly darted away. “I’ll make it up to you, I promise. We’ll have our own Christmas when I get back.”

“Well, I guess duty calls.” I forced a smile, though disappointment settled heavy in my chest. “When are you leaving?”

“Tonight. I’m so sorry, honey.”

I nodded, fighting back tears. It was going to be our first Christmas apart since we’d met.

A sad woman with her eyes downcast | Source: Midjourney

A sad woman with her eyes downcast | Source: Midjourney

That evening, as I helped Shawn pack, memories of our life together flooded my mind.

I remembered our wedding day, how his eyes lit up when I walked down the aisle, and the way he surprised me with weekend getaways. How he worked extra hours at the consulting firm to save for our dream house — the Victorian with the wrap-around porch we’d been eyeing.

“Remember our first Christmas?” I asked, folding his sweater. “When you nearly burned down our apartment trying to make a roast turkey?”

He laughed. “How could I forget? The fire department wasn’t too happy about that 3 a.m. call.”

A man laughing | Source: Midjourney

A man laughing | Source: Midjourney

“And last Christmas, when you got us those matching ugly sweaters?”

“You still wore yours to work!”

“Because you dared me to!” I tossed a sock at him, and he caught it with a grin. “The office still hasn’t let me live it down.”

His smile faded slightly. “I’m so sorry about this trip, darling.”

“I know!” I sat on the edge of the bed. “It’s just… Christmas won’t be the same without you.”

A worried woman sitting on the edge of the bed | Source: Midjourney

A worried woman sitting on the edge of the bed | Source: Midjourney

He sat beside me, taking my hand. “Promise you won’t open your presents until I’m back?”

“Cross my heart.” I leaned against his shoulder. “Promise you’ll call?”

“Every chance I get. I love you.”

“Love you too.”

As I watched him drive away, something nagged at the back of my mind. But I pushed the thought away. This was Shawn, after all. My Shawn. The man who brought me soup when I was sick and danced with me in the rain. And the man I trusted more than anyone in the world.

A man driving a car | Source: Unsplash

A man driving a car | Source: Unsplash

Christmas Eve arrived, bringing with it a blanket of snow and an emptiness I couldn’t shake. The house felt too quiet and too still. I’d spent the day baking cookies alone, watching Christmas movies alone, and wrapping last-minute gifts… alone.

Around 9 p.m., my phone lit up with Shawn’s call. My heart leaped.

“Merry Christmas, beautiful,” he said, his voice oddly strained.

“Merry Christmas! How’s Boston? Did you get the client situation sorted out?”

“It’s… uh… good. Listen, I can’t really talk right now. I have to go—”

A shocked woman talking on the phone | Source: Midjourney

A shocked woman talking on the phone | Source: Midjourney

In the background, I heard what sounded like dishes clinking, muffled voices, and laughter.

“Are you at dinner? This late? I thought you had meetings?”

“I have to go!” he practically shouted. “Emergency meeting!”

The line went dead.

I stared at my phone, my hands shaking. Emergency meeting? At 9 p.m. on Christmas Eve? With restaurant noises in the background? None of it made sense.

Then I remembered my fitness tracker! I’d left it in his car last weekend after our grocery run. With trembling fingers, I opened the app on my phone.

A woman holding a smartphone | Source: Unsplash

A woman holding a smartphone | Source: Unsplash

The location pointer blinked back at me, mocking my trust. Shawn’s car wasn’t in Boston. It was parked at a hotel right in our city, less than 15 minutes from our house.

My world stopped spinning for a moment. Then everything rushed back in a tornado of thoughts.

A hotel? In our city? On Christmas Eve?

My mind raced through possibilities, each worse than the last. Was he meeting someone? Had our entire marriage been a lie? The signs had been there… the nervous behavior, the quick departure, and the strange phone call.

“No,” I whispered to myself. “No, no, no.”

A woman driving a car | Source: Unsplash

A woman driving a car | Source: Unsplash

Without thinking twice, I raced to my car and headed straight to the hotel.

The drive passed in a blur of tears and terrible scenarios. Every red light felt like torture. Every second that ticked by was another moment my imagination ran wild with possibilities I couldn’t bear to consider.

Sure enough, there sat Shawn’s silver car, right in the parking lot when I arrived.

The sight of it — the car I’d helped him pick out, the car we’d taken on countless road trips — made my stomach churn.

A silver car in a hotel's parking lot | Source: Midjourney

A silver car in a hotel’s parking lot | Source: Midjourney

My hands shook as I marched into the lobby, my heart pounding so hard I thought it might burst. Christmas music played softly in the background like a cruel mockery.

The receptionist looked up with a practiced smile. “Can I help you?”

I pulled out my phone, bringing up a photo of Shawn and me from last summer’s beach trip. My thumb brushed across his smiling face.

“This man is my husband. Which room is he in?”

An anxious woman at a hotel reception area | Source: Midjourney

An anxious woman at a hotel reception area | Source: Midjourney

She hesitated. “Ma’am, I’m not supposed to—”

“Please, I need to know. He told me he was in Boston, but his car is right outside. Please… I have to know what’s going on.”

Something in my expression must have moved her. Maybe it was the tears I couldn’t hold back, or maybe she’d seen this scene play out before. She typed something into her computer, glancing at my phone again.

“Room 412,” she said and slid a keycard across the counter. “But miss? Sometimes things aren’t what they seem.”

I barely heard her last words as I rushed toward the elevator.

An agitated woman in an elevator | Source: Midjourney

An agitated woman in an elevator | Source: Midjourney

The elevator ride felt eternal. Each floor dinged past like a countdown to disaster. When I finally reached the fourth floor, I ran down the hallway, my footsteps muffled by the carpet.

Room 412. I didn’t knock… just swiped the keycard and burst in.

“Shawn, how could you—”

The words died in my throat.

There was Shawn, standing beside a wheelchair.

And in that wheelchair sat a man with silver-streaked hair and familiar eyes — eyes I hadn’t seen since I was five years old. Eyes that had once watched me take my first steps, had crinkled at the corners when he laughed at my jokes and had filled with tears the day he left.

An older man in a wheelchair | Source: Midjourney

An older man in a wheelchair | Source: Midjourney

“DADDY?” The word came out as a whisper, a prayer, and a question I’d been asking for 26 years.

“ANDREA!” my father’s voice trembled. “My little girl.”

Time seemed to freeze as memories crashed over me: Mom burning all his letters after the divorce… moving us across the country. And me crying myself to sleep, clutching the last birthday card he’d managed to send — the one with the little cartoon puppy that said: “I’ll love you forever.”

“How?” I turned to Shawn, tears streaming down my face. “How did you…?”

An emotional woman in a hotel room | Source: Midjourney

An emotional woman in a hotel room | Source: Midjourney

“I’ve been searching for him for a year,” Shawn said softly. “Learned a few details about him from your mother a few months before she passed. Found him in Arizona last week through social media contacts. He had a stroke a few years back and lost his ability to walk. I drove down to get him yesterday… wanted to surprise you for Christmas.”

My father reached for my hand. His fingers were thinner than I remembered, but the gentle strength in them was the same.

“I never stopped looking for you, Andrea. Your mother… she made it impossible. Changed your addresses and moved so many times. But I never stopped loving you. Never stopped trying to find my little girl.”

An emotional older man | Source: Midjourney

An emotional older man | Source: Midjourney

I fell to my knees beside his wheelchair, sobbing as he pulled me into his arms. His cologne, the same sandalwood scent from my childhood, wrapped around me like a warm blanket.

Every Christmas wish I’d ever made, every birthday candle I’d blown out, and every 11:11 I’d wished on — they’d all been for this moment.

“I thought…” I choked out between sobs. “When I saw the hotel… I thought…”

“Oh, sweetheart,” Shawn knelt beside us. “I wanted to tell you so badly. But I needed to make sure I could find him first. I couldn’t bear the thought of disappointing you if it didn’t work out.”

An upset young man in a hotel room | Source: Midjourney

An upset young man in a hotel room | Source: Midjourney

“I’m so sorry,” I whispered to Shawn later, after emotions had settled somewhat and we’d ordered room service.

He pulled me close on the small sofa. “I wanted it to be perfect. Tomorrow morning, Christmas breakfast, your father walking… well, rolling in… the look on your face…”

“It is perfect!” I looked between the two men I loved most in the world. “Even if I ruined the surprise. Though I might have given myself a heart attack getting here.”

An emotional woman looking at someone | Source: Midjourney

An emotional woman looking at someone | Source: Midjourney

My father chuckled from his wheelchair. “You were always an impatient one. Remember how you used to shake all your Christmas presents?”

“Some things never change,” Shawn said, squeezing my hand.

“Remember the time I tried to convince you there was a fairy living in the garden?” Dad’s eyes twinkled. “You left out tiny sandwiches for a week.”

“I’d forgotten about that!” I laughed through fresh tears.

“I have 26 years of stories saved up,” Dad said softly. “If you want to hear them.”

“I want to hear everything.” I reached for his hand. “Every single story.”

A man sitting in a wheelchair and smiling | Source: Midjourney

A man sitting in a wheelchair and smiling | Source: Midjourney

I rested my head on Shawn’s shoulder, watching as my father began telling tales of my childhood — stories I’d thought were lost forever. Snow fell softly outside, and somewhere in the distance, church bells began to ring on Christmas Day.

My father’s eyes twinkled. “Now, who’s ready to hear about the time five-year-old Andrea decided to give our dog a haircut?”

“I think what we’re all ready to hear,” Shawn said with a grin, “is how Andrea jumped to conclusions and thought her loving husband was up to no good on Christmas Eve!”

A cheerful man laughing | Source: Midjourney

A cheerful man laughing | Source: Midjourney

I groaned, but couldn’t help laughing. “I’m never going to live this down, am I?”

“Never,” they both said in unison, and the sound of their laughter was the best Christmas gift I could have ever received.

An emotional woman smiling | Source: Midjourney

An emotional woman smiling | Source: Midjourney

This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.

Related Posts

Be the first to comment

Leave a Reply

Your email address will not be published.


*