Makeup is no longer associated with women only, and more and more men are embracing it. In fact, by accentuating facial features and hiding blemishes, makeup can actually make men look more masculine. And it’s not just for actors, as men of all ages and backgrounds are starting to see the benefits of wearing makeup.
It increases attractiveness in men.
© adamlambert / Instagram, © adamlambert / Instagram
More and more men are starting to wear makeup, and a recent study aimed to find out if it can positively affect men’s appearance. A makeup artist applied subtle makeup on a group of men, the participants were then photographed, and the images were rated based on attractiveness. The results showed that the male faces were rated as more attractive when wearing makeup compared to when not wearing makeup.
It makes men look more masculine.
While a beard can change any man’s face, making it more masculine, makeup can do the job almost as well. Researchers have found that makeup increases lower facial contrast, making a face look more masculine.
Makeup can enhance the facial structure.
Any woman knows that masterfully applied makeup can change your look, but men can also benefit from concealers and facial powders. Makeup affects how we perceive men’s bone structure and makes male faces more attractive.
Bonus: Dwayne Johnson on wearing makeup
© therock / Instagram, © therock / Instagram
Just like regular people, celebrities often wear makeup on set or during photoshoots. Dwayne Johnson, one of the most muscular actors in Hollywood, proudly shared on his Instagram account how his little daughters transformed him using makeup. “I haven’t seen myself in the mirror yet, but if I look as cool as I feel right now, then I’m winning, baby,” the father-of-three wrote.
The Woman Complained That Her Raincoat Got Completely Soaked. The Company Remained Silent, and Then Delivered an Epic Response
Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
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