In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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An Unbelievable Journey to Heaven and Hell
A Romanian man describes his amazing experience of experiencing both paradise and hell in an engrossing YouTube video. He talks about how he saw “a magnificent gate that perfectly reflected his own body” and came to the conclusion that “the soul receives a new form while the body decays in the ground.” He was led by angels and felt unfathomable bliss and weightlessness in heaven.
A list of his transgressions was shown to him, but he was also informed that “a place in heaven had been prepared for him and his loved ones.” When he saw his parents, who had passed away, the angels told him to give his father some time to rest. His spiritual rebirth was witnessed by his mother. The guy observed that the angels and Jesus both had “a radiant brightness” about them and that they were both without wings and dressed in “immaculate white clothing, with hair as white as snow.”
He witnessed a passage of flames in hell and many souls calling out for assistance. “All his sins, as vast as the sands of the sea, were forgiven through the blood of His beloved son, Jesus,” a massive figure of God assured him. His wife woke up at a morgue, expecting to get ready for his funeral, and was shocked to see him still alive.
Everyone is urged to choose salvation before the grace period expires by this story, which serves as a reminder that salvation and redemption are always achievable.
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