Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
My Husband Insisted We Sleep in Separate Rooms — One Night, I Heard Strange Noises Coming from His Room and Checked It Out
When Pam’s husband insists they sleep in separate rooms, she’s left hurt and confused. As nights pass, strange noises from his room stir her suspicion. Is he hiding something? One night, curiosity wins, and she heads to his door, bracing for the truth behind the noise.
I watched James clear out his bedside table, my heart sinking with each item he placed into the small wicker basket.
Five years ago, a car accident left me paralyzed from the waist down. James had been my rock ever since. Now, as he packed up his things, I couldn’t help but feel like my world was crumbling all over again.
A man placing personal items into a basket | Source: Midjourney
“I’ll still be here if you need me, Pam,” he said, his voice soft but firm. “This doesn’t change that.”
“You just won’t be in the same room anymore,” I mumbled.
James nodded. “Like I said, I just need a bit more freedom while I sleep.”
I nodded, not trusting myself to speak. How could I tell him that this changed everything? That the thought of sleeping alone in this big bed terrified me?
A worried woman | Source: Midjourney
As he left the room, basket in hand, a crushing wave of insecurity washed over me. The thought that James might not be able to bear sleeping next to me anymore made my chest tighten with fear.
The weeks that followed were a blur of endless doubts. I’d lie awake, staring at the ceiling, wondering if James regretted staying with me after the accident. Was I too much of a burden? Had he finally reached his breaking point?
Then came the noises at night.
A woman lying in bed | Source: Midjourney
It started as faint scratches and muffled thumps coming from James’ new room down the hall. At first, I brushed it off as him settling into his new space. But as the sounds grew louder and more frequent, my mind began to race.
What was he doing in there? Was he… packing? Planning his escape? Or worse, was there someone else?
Night after night, the noises tormented me.
A woman lying awake | Source: Midjourney
I’d strain my ears, trying to make sense of the shuffling and occasional clank of metal. My imagination ran wild, conjuring up scenarios each more heartbreaking than the last.
One day, as I passed the door to his room, I couldn’t resist the temptation anymore. I reached out and grabbed the doorknob. I was going to see for myself what he was getting up to in there.
But the door was locked.
A doorknob | Source: Pexels
I stared at it in shock. Sleeping in separate rooms was one thing, but now he was locking me out of his bedroom, too. Maybe he had been all along, and I’d never noticed.
A weighty dread settled over my heart. Now, more than ever before, I couldn’t help but feel like I’d lost James for good. He probably felt guilty about leaving me outright so now… now he was torturing me instead.
That night, when he came home from work, I confronted him.
A determined woman | Source: Midjourney
“You think I want to leave you?” James gaped at me across our dining table. “Why would you think that?”
“The separate rooms…” I glanced down at my plate and pushed some rice around. “I don’t want you to feel burdened by me.”
“I told you, I just want to sleep by myself,” he snapped. “I… you know I’m a restless sleeper. I don’t want to hurt you.”
None of that had ever been a problem before, but I just nodded. How did our relationship erode to the point where he couldn’t even be honest with me anymore?
An emotional woman | Source: Midjourney
That night, the noises were louder than ever. I couldn’t take it anymore. Ignoring the pain shooting through my body, I heaved myself into my wheelchair.
The journey down the hallway was agonizing, but I pressed on, driven by a desperate need to know the truth.
As I approached James’ door, the air seemed to grow colder. The house creaked and groaned around me, as if warning me to turn back. But I couldn’t. Not now.
A hand reaching out | Source: Pexels
With a trembling hand, I reached for the doorknob. My heart pounded so hard I thought it might burst out of my chest. Slowly, I turned the handle. The door was unlocked this time.
“James?” I called out, pushing the door open.
The sight that greeted me brought tears to my eyes and left me speechless.
A woman with tears in her eyes | Source: Midjourney
James stood in the center of the room, surrounded by an array of half-finished furniture, paint cans, and tools. He looked up at me, surprise etched across his face, before his expression softened into a sheepish smile.
“You weren’t supposed to see this yet,” he said, running a hand through his hair.
I blinked, trying to make sense of the scene before me. “What… what is all this?”
A frowning woman | Source: Midjourney
James stepped aside, revealing a small wooden structure behind him. “It’s a lift system,” he explained. “To help you get in and out of bed more easily. I know we’ve been struggling with that for a while now.”
My eyes darted around the room, taking in details I’d missed at first glance. There was a beautifully painted bedside table with drawers at just the right height for me to reach from my chair. Sketches and blueprints covered every available surface.
A bedside table with drawers | Source: Pexels
“I’ve been working on this for our anniversary,” James admitted, his voice soft and warm. “I know you’ve been frustrated with how hard it’s been to move around the house. I wanted to make things easier for you.”
Tears welled up in my eyes as the full weight of his words hit me. All this time, when I thought he was pulling away, he’d been working tirelessly to make our home more accessible for me.
Then, James walked over to a corner of the room and pulled out a small, beautifully wrapped box.
A gift | Source: Midjourney
“This is part of it too,” he said, placing it gently in my lap.
With shaking hands, I unwrapped the gift. Inside was a custom-made heating pad for my legs, something I’d been needing for a while now but never got around to buying.
“I wanted to make sure you’re comfortable, even on the worst pain days,” James explained, a shy smile playing on his lips.
I looked up at him, my vision blurred by tears. “But… why the separate rooms? Why all the secrecy?”
James knelt beside my wheelchair, taking my hands in his.
A man and his wife | Source: Midjourney
“I needed space to work without spoiling the surprise. And honestly, Pam, I was scared I’d let something slip if we were together every night. You know I’m terrible at keeping secrets from you.”
A laugh bubbled up from my chest, surprising us both. It was true; James had never been able to keep a secret from me for long. The thought of him trying so hard to maintain this one was both touching and amusing.
“I’m so sorry that I made you worry,” he continued, his thumb tracing circles on the back of my hand.
A couple sharing a tender moment | Source: Midjourney
“That was never my intention,” he continued. “I just wanted to do something special for you, to show you how much I love you and that I’m here for the long haul.”
I leaned forward, resting my forehead against his. “Oh, James,” I whispered. “I love you too. So much.”
We stayed like that for a moment, basking in the warmth of our rekindled connection. When I finally pulled back, I couldn’t help but smile at the mess around us.
A couple | Source: Midjourney
“So, do you need any help finishing up these projects?” I asked.
James grinned, his eyes lighting up with excitement. “I’d love that. We can work on them together, make this place truly ours.”
As we began discussing plans and ideas, I felt a weight lift from my shoulders. The room that had once represented distance and suspicion now stood as a testament to James’ love and dedication.
A happy couple | Source: Midjourney
Weeks later, on our anniversary, we unveiled the renovations to our bedroom. The lift system was in place, along with the custom furniture James had crafted.
As I watched him carry his things back to our room, setting them on his bedside table, I felt a surge of emotion.
“Welcome back,” I said softly as he climbed into bed beside me.
James pulled me close, kissing the top of my head. “I never left, Pam. And I never will.”
Items on a nightstand | Source: Midjourney
As we settled in for the night, I realized that our love, like the room around us, had been transformed. What once seemed like a growing distance was actually a love so deep it had found new ways to express itself.
In the end, it wasn’t about sleeping in the same bed or even being in the same room. It was about the lengths we were willing to go to for each other, the sacrifices we’d make, and the love that bound us together through it all.
Here’s another story: Struggling with chronic fatigue, Sarah sets up a camera to record her sleep. She’s shocked to see her husband, Jake, leaving the house in the dead of night. Suspicion and fear grip her as she investigates, leading to a tense confrontation.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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