Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
The Meaning Behind Green Lights on Cars
Have you ever pondered the meaning behind those vivid green car lights? Let’s discuss this in more detail!
The Medical Field’s Benefits from Green Lights
The significance of automotive green lights in the medical field cannot be overstated. They serve as proof that the car is owned by an emergency medical services company.
Medical transport services and volunteer or commercial ambulances are the main users of these lights. Green-lighted cars, on the other hand, are not like traditional emergency vehicles in that their primary goal is to safely transfer people in non-life-threatening situations.
Providing Effective Traffic Guidance
Using green lights makes it easier for these cars to go through traffic, which is one of its key advantages. When it comes to moving people in need of non-emergency medical care, this is very important. These cars can guarantee that patients arrive at their doctor’s appointments or treatments on time and avoid traffic bottlenecks by employing green lights. Thus, keep in mind that someone inside a car with green lights may be en route to an urgent medical appointment the next time you see one.
Rules and Adherence
Vehicles are not allowed to use green lights under any circumstances. These vehicles need to be registered with the local medical transportation authority in order to utilize green lights, and the operators need to fulfill certain requirements in order to guarantee the safety and wellbeing of the patients. Any misuse of a green light should be reported to the appropriate authorities since it might cause traffic disruptions and put patients in danger.
Endorsing Health Aid
Giving way to cars with green lights not only demonstrates consideration for other drivers, but it also helps people who are in need of medical attention. These cars need green lights to maneuver through traffic and get to their destinations on time. They guarantee prompt service to anybody in need of non-emergency medical care.
Therefore, keep in mind that a car’s green lights are more than just a matter of taste the next time you see one. It’s an obvious indication that the car is associated with a medical facility and that the person inside may be in route to an urgent medical appointment. Together, let’s support these vehicles and contribute to the saving of lives!
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