In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Henry Winkler: Inspiring Kids with Dyslexia
The well-known actor Henry Winkler battled dyslexia all of his life. His parents punished him severely, and he was often made fun of and called names, which had a negative impact on his self-esteem.
He had no idea that there was a cause for his difficulties. Later in life, Winkler made use of his illness to motivate people, particularly young people going through comparable struggles.
Winkler had a difficult time getting to where she is now. Even with his diligence and commitment, he ran into many problems. His parents held a great regard for education and had high standards for him. However, they thought he was not reaching his full potential and frequently called him stupid and lazy. But Winkler knew he was doing the best he could.
Winkler struggled so much in school that he was not only disciplined but also kept from taking part in school events. For the majority of his high school career, he was expected to overcome his “laziness” by spending weeks at a time at his desk. But his problems continued.
Winkler did not allow his dyslexia to stop him in the face of these obstacles. Even after earning a Master of Fine Arts from Yale University, he continued to have trouble reading scripts. His coping technique became improvisation; he would frequently commit the remaining portions of the script to memory. Despite several stumbles during table reads for his well-known part as “Fonzie” in Happy Days, his extraordinary talent and commitment were evident.
Winkler never gave his own dyslexic issues much thought until his stepson’s learning disability was discovered through testing. He was thirty-one when he finally identified the cause of his problems. He said, “I didn’t read a book until I was 31 years old when I was diagnosed with dyslexia,” as he thought back on this revelation. I was afraid of books. I felt uneasy with them.
From annoyance to motivation
When Winkler realized what was causing his reading difficulties, his first reaction was rage. He was angry since it now seemed pointless that he had argued with his parents and received punishment. He chose to utilize his diagnosis as motivation for others, especially kids, and managed to transform his fury into a constructive energy. In a series of children’s books, he created the dyslexic Hank, a pupil in elementary school.
For many kids who struggle with their education, the Hank Zipzer series has struck a chord. Winkler consistently emphasizes, “Your learning challenge will not stop you from meeting your dreams,” in his personal responses to emails from his young readers. The only person who can stop you from realizing your aspirations is you.
Even though Winkler continues to struggle with his own schooling, he has accomplished amazing things. In addition to writing multiple books and receiving multiple honors for his work in Hollywood, he is scheduled to publish his memoir in 2024. Despite all, he maintains his modesty and says that writing novels is his greatest accomplishment, second only to his family.
Henry Winkler’s amazing story began when he was a little child and ended when he realized he had dyslexia and overcame it. His tenacity and fortitude are an inspiration to those going through comparable difficulties. He has demonstrated that it is possible to overcome any challenge and have a positive impact on the world if one has self-belief and perseverance.
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