In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
He was the first man in the world to give birth – 16 years later, he looks like this
In a groundbreaking moment 16 years ago, Thomas Beatie etched his name in history as the world’s first man to undergo pregnancy.
Born female, Thomas underwent a gender transition, now identifying as a transgender man. The global spotlight shone on him when news broke of his remarkable journey to parenthood with the birth of his first daughter, Susan
In a surprising turn of events in 2006, he halted his testosterone treatment with the aspiration of conceiving. Facing fertility challenges with his then-wife Nancy, Thomas made the courageous decision to carry the child himself.
The iconic image of Thomas Beatie sporting a heavily pregnant belly first circulated in 2008, creating ripples across the world. Media dubbed Beatie “the pregnant man” and news of his story quickly spread worldwide.
Yet, the journey was far from smooth, with hate emails and death threats pouring in from numerous quarters, including established media outlets.
”Doctors have discriminated against us, turning us away due to their religious beliefs. Health care professionals have refused to call me by a male pronoun or recognize Nancy as my wife. Receptionists have laughed at us. Friends and family have been unsupportive; most of Nancy’s family doesn’t even know I’m transgender,” Thomas later said.
During an extensive 48-hour labor, Susan, the first child of Thomas and Nancy, was born into the world healthy and happy. Thomas, determined to opt for a natural birth, defied expectations. His case marked the first documented instance where a legally recognized male gave birth within a marital union with a woman.
Thomas Thomas Trace Beatie
Posted by Thomas Trace Beatie on Tuesday, February 23, 2016
Over the course of five years without testosterone, Thomas experienced four more pregnancies (one of which resulted in an ectopic pregnancy). Together with his first wife, Nancy, he raised Susan and sons Austin and Jensen, presenting themselves as a traditional family with strong values.
In a significant television debut, Thomas Beatie took center stage with an exclusive hour-long interview on the Oprah Winfrey Show in April 2008. Addressing a global audience, he openly discussed his belief in the reproductive right to bear a child, irrespective of his male gender identity.
During the interview, Beatie emphasized: “It’s not a male or female desire to want to have a child; it’s a human desire. I’m a person, and I have the right to have my own biological child.”
His words echoed a powerful assertion of his personal autonomy and challenged conventional perceptions surrounding gender and parenthood.
In 2016, Thomas entered a new chapter, marrying a new partner, Amber. Despite having known each other since 2012, a tumultuous divorce with Nancy delayed Thomas and Amber’s nuptials.
The couple moved to Oregon with their blended family, consisting of Susan, Austin, Jensen, and Amber’s grandchild Lily.
Reflecting on their bustling household, Thomas shared: “It can get pretty loud with four kids aged 3, 5, 6, and 7, but we love it,” in an interview with Daily Mail.
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Quel rôle est plus convaincant: flic ou maçon? ??? Which look is more convincing?
Posted by Thomas Trace Beatie on Sunday, March 10, 2019
Sixteen years have elapsed since Thomas became a public figure, yet he continues to make occasional appearances on social media and in people’s feeds.
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In a recent interview with USA Today, he shared insights into his current endeavors, revealing that he now works as a stockbroker in Phoenix. He continues to live with his wife Amber, whom he met at the daycare where his children were enrolled.
His older children divide their time between his residence and their mother’s home, located approximately ten miles away.
According to Thomas, he lives a relatively quiet life but once in a while, he does public-speaking jobs and takes on modest acting opportunities.
Looking back on the whirlwind of attention that surrounded him 16 years ago when he graced the front pages, Thomas acknowledged the lasting impact of those significant moments in his life.
à quel métier/rôle j’ai l’air? ?️ What profession or role do I look like?
Posted by Thomas Trace Beatie on Tuesday, May 30, 2023
Reflecting on the past, Thomas, now in his 50s, remarked: “When my story came out, there wasn’t a single person in the public eye as a transgender man — most people had never heard of it.”
”This was pre-Chaz Bono. This was pre-Caitlyn Jenner. This was before anyone knew anything. It was a first exposure for a lot of people. And then on top of that, they can give birth! I think exposing the importance of fertility for trans people was a huge eye-opener.”
”Everything was a whirlwind,” he said. ”But I still don’t regret it,” Thomas shared.
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