In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Аftеr аll thе hеаrtbrеаk, Jаsоn Mоmоа fоund nеw lоvе, аnd yоu’ll surеly rесоgnizе hеr
Around two years after he officially split from his now-ex-wife Lisa Bonet, Jason Momoa went public with his new relationship. He and actress Adria Arjona were spotted packing on the PDA on Tuesday, May 21. Two days prior, they made their relationship Instagram official.
People first started guessing that the two were dating in early May of this year when Momoa appeared at Basingstoke Comic Con in England and disclosed to fans that he had been in a relationship for a considerable period. “I’m very much in a relationship. I’ve been in a relationship for a while,” he told the crowd. “I’m really enjoying [my] privacy ’cause back in the day nobody gave a fuck, and now everybody does.”
Recently, the Aquaman star posted several photos with Arjona as part of a collection showcasing their trip to Japan. In one of the pictures, the two are seen smiling on a beach. In the post, he lovingly referred to Arjona as “mi amor.”
“Japan, you are a dream come true you blew my mind. We’re so thankful for everyone who opened their homes, making memories with new friends and old friends, sharing another amazing adventure with mi amor. ON THE ROAM motorcycles and mayhem. All my aloha j,” the actor wrote.
Arjona has had a Hollywod career herself. After several notable roles, among those in Pacific Rim Uprising, Life of the Party, and a recurring part in True Detective, she had her breakthrough role as Dorothy Gale in the Oz book adaptation Emerald City. Although the series was canceled after one season, she has since secured numerous significant roles.
Some of her most prominent roles include Morbius, Father of the Bride, Good Omens, and Andor. Additionally, she appears in the new comedy-action Netflix film, Hit Man, directed by Richard Linklater, in which she stars in along with Glen Powell.
One of her latest projects, Blink Twice, was directed by Zoë Kravitz, Momoa’s stepdaughter from his marriage to Bonet.
Arjona was married to lawyer Edgardo Canales. Their relationship was a private one and no details of their split have been released.
Before Arjona, Momoa briefly dated Eiza González for a few months in 2022.
The new couple were both part of the cast of Netflix’s Sweet Girl, which was released in 2021.
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