In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Paul Walker’s daughter has matured and is paying tribute to her father’s legacy in a meaningful way
It’s hard to fathom that eleven years have passed since Paul Walker’s untimely death. The beloved actor, best known for his role in the Fast and Furious series, tragically lost his life in a car accident in November 2013 when his Porsche Carrera GT collided with a pole and burst into flames.
Walker’s passing devastated fans worldwide and left a profound sense of grief for his family, including his fiancée, Jasmine Pilchard-Gosnell, and his daughter, Meadow Rain Walker, whom he shared with Rebecca McBrain.
At the time of her father’s death, Meadow was just 15, an incredibly tough age to endure such a loss. While there’s never an ideal time to lose a parent, navigating that grief during the tumultuous teenage years must have been an especially heavy burden to carry. Despite the challenges, Meadow has shown remarkable resilience in the face of her father’s passing. Now 25, she is undoubtedly making her father proud.
From a young age, it was clear that Paul Walker was destined for a career in entertainment. Born in 1973, he began acting as a child in the ’70s and ’80s before gaining recognition for his role on the soap opera The Young and the Restless. His career continued to flourish with performances in films like the 2001 thriller Joy Ride, but it was his iconic role as Brian O’Connor in the first Fast and Furious movie that truly catapulted him to fame.
Walker reprised this role several times as the franchise exploded in popularity, solidifying his status as a leading action star. His unexpected death at the age of 40 shocked fans and colleagues alike, with heartfelt tributes pouring in from co-stars like Vin Diesel and Tyrese Gibson. Meanwhile, Jasmine and Meadow had to grapple with the sudden loss of a partner and father.
While we can only imagine the pain felt by Jasmine Pilchard-Gosnell and Meadow Rain Walker, it’s clear that Meadow has worked hard to honor her father’s memory.
In the years following his death, Meadow matured significantly. She completed high school and immediately dedicated herself to various projects, including the launch of the Paul Walker Foundation, using part of her inheritance to establish it.
The foundation aims to safeguard our oceans, wildlife, and ultimately ourselves. Its website describes it as “an enduring light of Paul’s unique spirit, far-reaching goals, and spontaneous goodwill”.
Reports indicate that Meadow, who is also pursuing her studies, continues to manage the foundation with the support of her godfather and Paul’s longtime friend, Vin Diesel. It truly warms my heart to see Meadow carrying forward her father’s legacy of kindness and compassion. I can only imagine how proud he would be of her efforts.
Does anyone else miss Paul Walker? The Fast and Furious films just don’t feel the same without him! Rest in peace, Paul, 1973-2013. Thank you for all the cherished memories.
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