McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Daughter pulls off the wig of a girl with cancer, father forces her to shave her hair as punishment

As parents, we tend to teach our children to know right from wrong, but oftentimes, because of different reasons, we fail. One father learned that his daughter was bullying a girl who had cancer at school. Things went far and she even pulled the girl’s wig off. This made the father angry so he decided to take matters in his own hands and punished his daughter in a way that caused a stir, as well as mixed emotions, on the Internet. Since many slammed him for how he dealt with his bully daughter, the father later deleted the post.

“My ex-wife and I have a 16-year-old daughter together of which I have full custody (she has moved on with her new family)… My daughter recently got in trouble at school for making fun of a student that lost her hair from cancer treatment. Including pulling off her wig,” he started his post.

“Apparently there is some pre-existing bad blood between the two of them, but I don’t think that even begins to excuse her behavior.”

Representational Image (Source: Getty Images | Photo by Dianne Avery Photography)

As it turned out, his daughter was now dating this other girl’s ex-boyfriend and that was the reason why they weren’t fond of each other.

“At some point the other girl mentioned how my daughter’s boyfriend was just using her for sex (this was actually a big shock to me as I had no idea she was sexually active) and called my daughter a sl*t,” the father shared with CafeMom. “That’s what escalated the situation and resulted in the wig incident. Supposedly they have been arguing in class ever since my daughter started dating the guy in question. Basically just stupid teenage ‘he said she said’ nonsense.”After he learned of what was going on and what his daughter did, he gave her two options to choose from in order to teach her a lesson. The first one was for him to throw all her electronics away, and the second one was for her to go to the hairdresser and get a bald haircut. The daughter chose the latter and went to school with a bald head.

“…Everyone thinks I went way overboard. Her mother went ballistic at me saying it will make her the target of bullying (kind of the point, teach her some compassion),” the father wrote.

He believed he did just the right thing, but not many agreed with him. A lot of people took their time to comment on the situation. One person wrote: “Your daughter is a bully because you are a bully. I seriously doubt this is the first time you used abuse and humiliation to ‘teach her a lesson.’” Another person added: “There’s a term for what you did. It’s called child abuse. Taking away her electronics would have been an appropriate punishment. Grounding her would have been an appropriate punishment. Disrespecting her right to bodily autonomy and humiliating her is not an appropriate punishment. She’s unlikely to learn from it and if anything it risks perpetuating a cycle of bullying.”

Representational Image (Source: Getty Images | Photo by Svetlana Popova)

However, there were also those who praised his parenting. “I support your decision completely. You’re her parent so you have every right to do this, it’s not abusive, it’s real life. If she’s comfortable attacking someone for something they have no choice over she needs to see how it feels,” someone in support of the father wrote.

“She will see what kind of impact actions like hers have on the victim and that will teach her a very important lesson,” another supporter added.

So, what do you think? Do you believe the father went too far with the punishment? Share your thoughts with us in the comment section below.

Cover image: Representational (Source: Getty Images | Photo by Claudia Evans / EyeEm)

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