Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
These Fifth Grade Boys Give A Hilarious Performance At Their School Talent Show
It’s amazing to watch youngsters perform in school talent shows, whether they’re acting, singing, dancing, or showcasing another talent. While it’s true that all contestants should be commended for taking the stage and giving it their all in front of their peers, every now and then you’ll see a performance that truly hits the mark, showcasing inventiveness that beyond the competitors’ age range.
This was the performance that four Texas fifth graders from New Braunfels Christian Academy put on for the Elementary Talent Show in 2017. The students covered themselves with a black cloth at the beginning of their performance in order to keep it secret all the way through. The fabric was torn away, revealing the boys’ baby clothes, replete with little prosthetic legs they could move about with their arms. The audience immediately exploded into laughter, and that was only the start.
The audience was even more delighted with what came next: the boys donned their suits and danced brilliantly and imaginatively to a number of hit songs. The opening song, Taylor Swift’s “Shake It Off,” had the males dancing and miming with enthusiasm. The crowd’s favorite was Carl Douglas’s “Kung Fu Fighting,” when the four dancers in suits displayed their kung fu skills to cheers and applause.
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