What’s for dinner? Well, the truth is that nowadays most people eat outside and the fast-food is the first choice when it comes to satisfying our cravings.
Over the years, McDonald’s has established itself as one of the best and most famous chains of fast food restaurants in the entire world, and now, after decades, they announce a change to their popular Big Mac. The rest of what the restaurant offers remains the same, but the change regarding Big Mac is said to have to do with its making and how it cooks the elements within them.
Adjustments include placing onions on top of each patty while they’re grilling away, to add some extra flavor, and altering the sear of the beef patties.
This will apparently result in “the most delicious burgers yet.”

These changes might be slight, but according to the restaurant they will add to the juiciness and the deliciousness of their best-selling product.
The adjustments come as McDonald’s is nearing its 50th anniversary. So far, the changes have been introduced in the USA and Australia. The improved burgers would start being served in the UK from mid-March, so if you are a McDonald’s lover be sure to check them out among the first ones.
Gareth Pearson, Chief Restaurant Officer, McDonald’s UK&I said: “As we celebrate McDonald’s 50th anniversary in the UK, we are excited to introduce our enhanced classic beef burgers.
“We’re constantly innovating and improving our menu and we found that a collection of complementary small improvements to the iconic burgers make a significant difference to the flavour.”

“Another big part of this transition has been around our restaurant teams and how we can support them in delivering the best possible customer experience.
“Not only have we introduced new kitchen technology, but we’ve also retrained all 177,000 crew members on these new procedures to enable them to serve our best burgers yet.”
What are your thoughts on this? Are you eager to try the new and improved Big Mac?
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Effects of smartphone restriction on cue-related neural activity
Smartphones have become an inseparable part of modern life, revolutionizing communication, work, and entertainment. However, excessive smartphone use (ESU) has been linked to various negative consequences, including addiction-like behaviors, impaired mental health, and diminished attention spans. Recent studies suggest that smartphone-related cues can trigger neural responses similar to those seen in substance addiction, reinforcing compulsive usage patterns. Understanding the effects of smartphone restriction on cue-related neural activity can provide valuable insights into developing interventions for individuals struggling with ESU.
The Role of Cue Reactivity in Smartphone Use

Cue reactivity (CR) refers to the brain’s response to stimuli associated with a habitual or addictive behavior. In the case of smartphone use, cues may include notification sounds, phone screens lighting up, or simply seeing a smartphone in one’s environment. These cues can activate reward-related brain regions, reinforcing the compulsive urge to check the device.
Research has shown that individuals with excessive smartphone use exhibit heightened neural responses to smartphone-related cues, similar to those observed in substance addiction. This heightened sensitivity may contribute to difficulty in controlling smartphone usage, leading to a cycle of compulsive checking and craving.
Investigating Neural Activity Changes Through Smartphone Restriction
To better understand how short-term smartphone restriction influences brain activity, researchers conducted a study using functional MRI (fMRI) to measure changes in cue-related neural responses over 72 hours of smartphone abstinence. The study involved 25 young adults who were regular smartphone users.
Video : What Happens To Your Brain When You Mindlessly Scroll?
Study Design and Methods
- Participants were instructed to refrain from using their smartphones for 72 hours.
- A cue-reactivity task was designed, where participants were exposed to images of smartphones (both active and inactive) as well as neutral objects.
- Functional MRI scans were conducted before and after the restriction period to analyze changes in brain activity.
- Psychometric assessments were used to measure craving, self-control, and emotional responses associated with smartphone use.
Key Findings: How the Brain Adapts to Smartphone Restriction
1. Reduced Activation in the Reward System
One of the most striking findings was a significant reduction in activity in the nucleus accumbens and anterior cingulate cortex after 72 hours of smartphone restriction. These brain regions are heavily involved in reward processing and habit formation.
- The nucleus accumbens is associated with motivation and reinforcement learning. High activation in this area suggests strong craving and compulsive behavior.
- The anterior cingulate cortex plays a role in decision-making and impulse control. Reduced activity here indicates that participants may have experienced less compulsion to check their smartphones.
These findings suggest that even a short break from smartphone use can lead to neuroplasticity, allowing the brain to become less reactive to smartphone-related cues.
2. Alterations in Dopamine and Serotonin-Linked Activity
Further analysis using neurotransmitter probability maps revealed that activity changes in the reward system were closely linked to dopamine and serotonin receptor probabilities.
- Dopamine is a key neurotransmitter in reward-seeking behavior and addiction.
- Serotonin is involved in mood regulation and impulse control.
The findings suggest that smartphone restriction may influence neurochemical processes that drive compulsive behaviors. This could explain why some people feel withdrawal-like symptoms, including restlessness and anxiety, when they suddenly stop using their phones.

3. Increased Engagement of the Parietal Cortex
Another notable result was the increased activity in the parietal cortex, a region associated with attentional control and sensory processing.
- This suggests that participants became more aware of their environment and less preoccupied with smartphone-related distractions.
- Heightened parietal cortex activity was correlated with reduced craving scores, indicating improved cognitive control over impulsive smartphone use.
This supports the idea that limiting smartphone use can enhance focus and attentional regulation, reducing dependency on digital devices.
4. Reduced Compulsive Checking Behavior
Behavioral assessments showed that participants experienced a significant decrease in the urge to check their smartphones over time. This aligns with the observed neural changes in reward sensitivity and impulse control.
Participants also reported improvements in:
- Sleep quality: Reduced exposure to blue light and nighttime scrolling led to better sleep patterns.
- Social interactions: Without constant phone distractions, participants engaged more with people around them.
- Mental well-being: Several individuals noted feeling less anxious and more present in their daily activities.
Implications for Smartphone Addiction and Digital Detox Strategies

The findings of this study have significant implications for individuals struggling with excessive smartphone use. While a complete break from smartphones may not be feasible for everyone, implementing digital detox strategies can help manage usage and mitigate negative effects.
1. Scheduled Smartphone Breaks
- Taking regular breaks from smartphone use, even for a few hours a day, can help reset neural responses to digital cues.
- Setting specific times for checking messages rather than responding to every notification can reduce compulsive checking.
2. Mindful Technology Use
- Practicing conscious smartphone use by turning off unnecessary notifications and using grayscale mode can help decrease reliance on digital stimuli.
- Engaging in non-digital hobbies, such as reading, exercise, or meditation, can strengthen attention control and reduce smartphone dependency.
3. Sleep Hygiene and Nighttime Restrictions
- Avoiding smartphone use one hour before bed can improve sleep quality by preventing blue light exposure.
- Using do not disturb or airplane mode at night can minimize the temptation to check notifications.
4. Awareness Campaigns and Education
- Schools, workplaces, and mental health professionals can promote awareness of the impact of excessive smartphone use on brain function.
- Implementing digital wellness programs can encourage balanced technology use.
Video : Cell Phones Affect Brain Activity

Conclusion: How Smartphone Restriction Reshapes the Brain
The study provides compelling evidence that even a short period of smartphone restriction can lead to measurable changes in brain activity. The observed reductions in reward-related neural responses, coupled with increased attentional control, suggest that limiting smartphone use can promote cognitive flexibility, impulse control, and overall mental well-being.
As smartphone addiction continues to be a growing concern, understanding the neurological basis of cue-reactivity and digital dependency is crucial. These findings highlight the importance of incorporating healthy technology habits to ensure that smartphones remain tools for convenience rather than sources of compulsive behavior.
By making small adjustments in smartphone usage, individuals can foster better focus, improved mental clarity, and greater overall life satisfaction. So, why not start with a 72-hour break and see how your brain adapts?
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